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Episode 11  |  31:01 min  |  07.26.2021

An Overnight Transformation: How &pizza Successfully Accelerated Their Data-Driven Consumer Strategy with Amazing Results

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This is a podcast episode titled, An Overnight Transformation: How &pizza Successfully Accelerated Their Data-Driven Consumer Strategy with Amazing Results. The summary for this episode is: <p>&amp;pizza is a fun, walk-the-line pizza restaurant chain that had a 12-month plan to transform their business through data.</p><p><br></p><p>Enter COVID-19. What was slated for 12 months was accelerated and executed in a matter of days. That included a new menu, new SMS programs, and a new way of engaging their consumers using real-time data. They also allow customers to join their program simply and quickly by engaging the guest 'on their terms, in their favorite channel. </p><p><br></p><p>Darien Bates, Head of Technology at &amp;pizza, explains how monthly registrations to their program doubled as a result of their new frictionless signup strategy, how better offer management processes drive increased revenue and why Cheetah Digital was the best partner for this transformation. Prepare to be inspired and start thinking about how to leverage the data you have available to create better consumer experiences that can provide a measurable lift in sales, even in the toughest of environments.</p>
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Darien Bates
Head of Technology, &pizza
Darien Bates is the Head of Technology at &Pizza, a craft-your-own pizza shop where experience is the focal point and every shop reflects the culture and people of its neighborhood. In this role, Darien oversees the entire online ordering experience for the brand.