Marigold

Already playing a significant role in spending our time online, Covid-19 provided those in the&nbsp;Sports and Media&nbsp;industries with even more attention from viewers looking to distract themselves with digital content. This client panel&nbsp;talks to leaders from Arsenal F.C., Tottenham Hotspur, Bauder Media, and Meredith Corporation about what they are doing in the short, medium, and long term to provide more fan engagement in doing so, also benefiting their sponsors and those spending on advertising.

Maria Noel Reyes is an ex-Marketing Director turned entrepreneur, founding 2 companies since June 2019. Maria is the Founder of Voice Interactive, which specializes in taking global IPs and introducing them to the world of Alexa and other voice-enabled devices to unlock new and untapped revenues. She is also the Co-Founder and Director of Voz Lab, a voice design studio with a focus on enabling brands to access users through voice assistants, chatbots, and other digital technologies. Previously, Maria was the Digital Marketing Director at Bauer Media. 

Maria Noel Reyes

Founder of Voice Interactive & VozLab

Matt Hudspeth-Lamb is the Senior CRM Executive at Tottenham Hotspur F.C., where he executes digital campaigns in order to reach, engage, acquire, and grow Spurs' global fanbase.

Matt Hudspeth-Lamb

Senior CRM Executive at Tottenham Hotspur F.C

Adam Rutzler is a campaign and insight specialist with a passion for using data to drive business action. He is currently the Senior Campaign & Insight Manager at Arsenal Football Club, where he has worked for over 11 years. Carlos also oversees a production team for on-portal social media initiatives across all 30 club websites.

Adam Rutzler

Senior Campaign Manager, Arsenal F.C.

Brooke Phillips is the Director of Digital Growth & Audience Retention at Meredith Corporation and manages the centralized Meredith Digital email and notification teams that are focused on driving user engagement and subscriber lifetime value all while balancing audience attrition.

Brooke Phillips

Director of Digital Growth & Audience Retention at Meredith Corporation

This 'animated' panel talks to leaders from Arsenal F.C., Tottenham Hotspur, Bauder Media, and Meredith Corporation about what they are doing in the short, medium, and long term to provide more fan engagement in doing so, also benefiting their sponsors and those spending on advertising.


Enhancing Digital Fan Engagement — Sports & Media Marketers for the Win

Cheetah Digital

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Signals is CM Group's virtual video hub loaded with client case studies, conversation as well as product and solution overviews. No matter your industry or marketing needs, Signals has a video session below that will inspire you to challenge the status quo. CM Group is a leader in relationship marketing solutions that support marketers' needs across the entire customer lifecycle. From acquiring new contacts, through engagement and ultimately customer retention and brand loyalty, our portfolio includes Cheetah Digital, Sailthru, Selligent, Emma, Campaign Monitor, Liveclicker and Vuture. With over 40,000 brand clients ranging in size from Morning Brew to Starbucks, CM Group has a solution to help brands of all sizes and from all parts of the world grow their business, no matter the industry.

Finserv industries have seen some of the biggest digital transformations in recent years and consumer demands have changed the way they operate.&nbsp;Stats show that you need to adopt a customer obsessed relationship marketing strategy to survive.&nbsp;And you most likely need to change your entire customer experience. In this session we’ll explain the 4 stages of relationship marketing from acquiring new customers, understanding them as individuals, engaging them across all channels and ultimately retaining their business and fostering loyalty.