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Data Enrichment: Relationship Marketing Use Case

This is a podcast episode titled, Data Enrichment: Relationship Marketing Use Case. The summary for this episode is: <p>Enriching customer data profiles within a centralized analytical platform enables marketers to derive deeper insights from preferences, customize experiences cross channels, trigger relevant messaging in the moment, and deliver personal incentives along the customer journey. Marketers today now have the means to migrate a customer starting from a simple campaign into an interconnected journey based on data that they provide.</p>