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The Power of Being Purpose Driven: Lauren Bush Lauren, Founder & CEO of FEED

This is a podcast episode titled, The Power of Being Purpose Driven: Lauren Bush Lauren, Founder & CEO of FEED. The summary for this episode is: <p>Nearly 15 years ago Lauren Bush Lauren, granddaughter to late US president George H W Bush, was filled with hope and determination to help stave off global hunger issues through commerce. That vision became FEED, a company creating unique bags and accessories that provide school meals to kids globally and here in the U.S. who are most in need. Each FEED product sold has the number of meals that will be donated through the sale of the product stamped right onto it. Consumers purchase a sustainable product and are reminded of their impact each time they sport their FEED bag.</p><p>&nbsp;</p><p>Join Cheetah Digital’s Chief Customer Officer, Michelle Curless, as she sits with Lauren to understand the power of being a purpose driven brand. She also explains why it made sense to create FEED as a for-profit entity, what lessons were learned marketing along the way and even shares advice for anyone looking to put purpose at the center of their brand promise.</p><p>&nbsp;</p><p>Shot in Brooklyn, NYC, this session is sure to inspire you as we kick off our last week of Signals content! Join us!</p><p>&nbsp;</p><p>&nbsp;</p>