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The Value of Zero-Party Data and How Brands Large and Small Are Activating It

This is a podcast episode titled, The Value of Zero-Party Data and How Brands Large and Small Are Activating It. The summary for this episode is: <p>Zero-party data (ZPD) is the rocket fuel for your relationship marketing efforts. With third-party data rapidly losing value, and potentially useless by the end of 2023, you need to shift to collecting data and insights directly from your addressable audience. This means understanding as many consumers as possible, as well as your existing customers, to deliver personalized experiences that put your products and services in the right light, with the right person at the right moment.&nbsp;</p><p><br></p><p>In this webinar we’ll explain what relationship marketing means and give an in depth explanation of ZPD. We’ll also share examples of how to develop a meaningful value exchange to collect ZPD, how to store and filter that data while using it in real-time to deliver hyper-personalized experiences that drive real revenue. You’ll see examples from brands large and small, with marketing teams that range from 3 people to 300. No matter your industry or size, we’ll arm you with actionable insights that you could start to implement immediately within your own relationship marketing strategy to drive real results.</p><p><br></p><p>See exactly how global brands like HGTV and PepsiCo. engage mass audiences as well as how multi-national retailer Smartbox uses ZPD experiences to lift engagement and revenue by 60%. We’ll also showcase how a three-person marketing team at a global sporting goods brand built a database of nearly 1 million consumers using value exchange experiences.</p><p><br></p><ul><li><strong>How the Marigold Experiences platform provides value</strong></li><li><strong>How to acquire consumers that aren’t yet customers</strong></li><li><strong>How to get as close to your customer as possible using ZPD</strong></li><li><strong>5 examples of ZPD Experiences in action</strong></li><li><strong>Simple personalization tactics that drive real revenue</strong></li><li><strong>How Smartbox increased sales 60% using a zero-party data strategy</strong></li></ul>