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Cross-Channel Marketing: Relationship Marketing Use Case

This is a podcast episode titled, Cross-Channel Marketing: Relationship Marketing Use Case. The summary for this episode is: <p>Cross-Channel Marketing technology aids marketers in becoming programmatic in how they make decisions, personalize communications, and optimize real-time interactions across channels. Artificial intelligence and machine learning automate audience segmentation and trigger cross-channel events — allowing granular context to brand messaging. Marketers now have the tools to deliver data-driven value to customers in real-time via push notifications, email, SMS, direct mail, and social ad audiences.</p>