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The Jacket You Didn’t Know You Needed; A Chat with Ian Dewar of VF Corp

This is a podcast episode titled, The Jacket You Didn’t Know You Needed; A Chat with Ian Dewar of VF Corp. The summary for this episode is: <p>Join&nbsp;<strong>Ian Dewar</strong>, Global Director Consumer Analytics at&nbsp;<a href="https://www.vfc.com/" rel="noopener noreferrer" target="_blank">VF Corporation</a>, as he leads a visual session showing how they use consumer data driven by Cheetah Loyalty to build customer profiles and behavioral predictions. Many customers of&nbsp;<strong>Vans</strong>,&nbsp;<strong>The North Face</strong>&nbsp;and&nbsp;<strong>Kipling</strong>&nbsp;are huge fans of the core product like Vans Old Skool shoes, The North Face Nuptse jackets or Kipling Laptop backpacks. But helping our customers discover the products they use every day and didn’t know we make is key to building Customer Lifetime Value and maximizing opportunity to build customer loyalty.&nbsp;Ian will also be hosting a LIVE Q&amp;A following his presentation.&nbsp;</p><p>If you haven’t already, watch the Signals20 session with Frank Neumann, Sr Director of Consumer Lifecycle Management at Vans, as he shares how Cheetah Loyalty helps them deliver best in class emotional loyalty experiences and how members account for nearly 50% of their US direct to consumer revenue. Find that session in our suggested content at the bottom of this page.</p><p><br></p>