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Messaging at Scale: Relationship Marketing Use Case

This is a podcast episode titled, Messaging at Scale: Relationship Marketing Use Case. The summary for this episode is: <p>Marketers can communicate with all customers with precise and effective targeting. Businesses require the right messaging capabilities to grow with them as they scale from startup to enterprise. While batch and send files are still used in platforms today, integrating a constant flow of data to activate trigger-based</p><p>messages at scale is the most effective way to engage customers at the right time and place. Campaign reports need to enable growth through actionable insights and assist in identifying new audience segments and interests for future sends.</p>