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How to Utilize Mobile Across the Entire Customer Lifecycle

This is a podcast episode titled, How to Utilize Mobile Across the Entire Customer Lifecycle. The summary for this episode is: <p>When engaging with a brand, consumers interact with several digital touchpoints that are seldom connected. However, these channels can almost always be accessed on mobile, with SMS, browser, email, apps, social and wallet readily available on most devices.</p><p><br></p><p>By making mobile the nucleus of any digital communication strategy, brands can harmonize data and use it to power more-personalized and frictionless experiences across all touchpoints.</p><p><br></p><p>Join&nbsp;<strong>Andy Gladwin</strong>&nbsp;as he shows us exactly how to acquire, understand, serve and retain customers with the ever-important mobile channel.</p>