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Zero-Party Data: Building Crucial First-Party Relationships

This is a podcast episode titled, Zero-Party Data: Building Crucial First-Party Relationships. The summary for this episode is: <p>The new era of privacy has made it increasingly difficult for marketers to build and maintain trusted relationships with consumers. One major consequence of the privacy regulations sweeping the globe — coupled with progressively data-conscious consumers — is the move away from third-party data sets or cookie tracking to power marketing initiatives.</p><p><br></p><p>It is possible for marketers to know what customers intend to do or buy in the future by collecting data that is intentionally and proactively shared directly by the consumer. This class of declared data is called zero-party data - and it’s rocket-fuel for your marketing.</p><p><br></p><p>Join us to see how brands such as&nbsp;<strong>GSK</strong>&nbsp;and&nbsp;<strong>Arsenal Football Club</strong>&nbsp;are prioritizing zero-party data into their strategies and building stronger relationships with their audiences as adtech and martech issues disrupt the marketing landscape.</p>