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The Metaverse, Marketing and the Future of Privacy: An Exclusive Interview with Christopher Wylie, Cambridge Analytica Whistleblower

This is a podcast episode titled, The Metaverse, Marketing and the Future of Privacy: An Exclusive Interview with Christopher Wylie, Cambridge Analytica Whistleblower. The summary for this episode is: <p>In this special edition of Thinking Caps, Christopher Wylie shares his thoughts on the metaverse, marketing hurdles, and the future of privacy issues. For instance, who is regulating how the metaverse is being built? Will it be a safe place for users? How about for brands? Right now software engineers are shaping what the platform will look like with little-to-no regulation ensuring people have safe places or escape routes. Historically Meta (formerly Facebook) and other social media platforms have struggled with misinformation, hate speech, and other dangerous content and actions. Will the metaverse be able to ensure the safety of its users and the brands that engage with them?</p><p><br></p><p>Christopher Wylie is a well-known expert on this topic, having cracked open the Cambridge Analytica scandal that started a wave of outrage and legislation regarding Facebook's safety and security practices covering its users' data. Christopher also recently published the book Mindf*ck: Cambridge Analytica and the Plot to Break America. Join Cheetah Digital CMO Richard Jones as he hosts this exclusive interview with Christopher.</p>
Session Agenda
05:11 MIN
Christopher Wylie and the Cambridge Analytica backstory
05:40 MIN
The data devices track on us & the consequences
04:04 MIN
The engineers and architects of social platforms need a building inspector
04:24 MIN
Why the metaverse needs regulation for its users
03:26 MIN
Why the data collected in the metaverse is so powerful
02:47 MIN
Zero-party data, why it's important, why personalized ad targeting isn't the problem
05:05 MIN
The burden of privacy regulation shouldn't be on the consumer
04:34 MIN
Can regulation kill revenue? What's the consequence?
02:23 MIN
Is the current privacy regulation debate missing the bigger problem?
02:56 MIN
The potential pitfall for advertisers as the metaverse grows in adoption
02:20 MIN
Brands should not ask for data that creeps out consumers
01:28 MIN
Closing thoughts and takeway recommendations
06:15 MIN

Today's Guest

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Richard Jones

|CMO, Cheetah Digital
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Christopher Wylie

|Author, Mindf*ck: Cambridge Analytica and the Plot to Break America