Marigold

Real-Time Marketing helps extend cross-channel orchestration armed with capabilities to listen and react to user signals on web, online store, or mobile app. With these insights, marketers can then decide on the next best action and trigger actions in real-time as part of their overall marketing strategy. Some of the key actions that marketers can take are personalizing the customer experience, supporting online actions via messaging, and ensuring the right incentives are in place for each user.

Real-Time Marketing helps extend cross-channel orchestration armed with capabilities to listen and react to user signals on web, online store, or mobile app. With these insights, marketers can then decide on the next best action and trigger actions in real-time as part of their overall marketing strategy. Some of the key actions that marketers can take are personalizing the customer experience, supporting online actions via messaging, and ensuring the right incentives are in place for each user.


Real-Time Marketing: Relationship Marketing Use Case

Cheetah Digital

Solutions

Thinking Caps

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Signals is CM Group's virtual video hub loaded with client case studies, conversation as well as product and solution overviews. No matter your industry or marketing needs, Signals has a video session below that will inspire you to challenge the status quo. CM Group is a leader in relationship marketing solutions that support marketers' needs across the entire customer lifecycle. From acquiring new contacts, through engagement and ultimately customer retention and brand loyalty, our portfolio includes Cheetah Digital, Sailthru, Selligent, Emma, Campaign Monitor, Liveclicker and Vuture. With over 40,000 brand clients ranging in size from Morning Brew to Starbucks, CM Group has a solution to help brands of all sizes and from all parts of the world grow their business, no matter the industry.

Finserv industries have seen some of the biggest digital transformations in recent years and consumer demands have changed the way they operate.&nbsp;Stats show that you need to adopt a customer obsessed relationship marketing strategy to survive.&nbsp;And you most likely need to change your entire customer experience. In this session we’ll explain the 4 stages of relationship marketing from acquiring new customers, understanding them as individuals, engaging them across all channels and ultimately retaining their business and fostering loyalty.