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Real-Time Marketing: Relationship Marketing Use Case

This is a podcast episode titled, Real-Time Marketing: Relationship Marketing Use Case. The summary for this episode is: <p>Real-Time Marketing helps extend cross-channel orchestration armed with capabilities to listen and react to user signals on web, online store, or mobile app. With these insights, marketers can then decide on the next best action and trigger actions in real-time as part of their overall marketing strategy. Some of the key actions that marketers can take are personalizing the customer experience, supporting online actions via messaging, and ensuring the right incentives are in place for each user.</p>