Marigold

27% of marketers believe data is the key obstacle to true-personalization.

We set out to build a platform for the enterprise marketer that was unlike any marketing cloud solution. Hear how our vision has evolved and why 2021 marks a major milestone on that journey. Join&nbsp;Manoj Goyal, Chief Product Officer, for an engaging session that will cover how marketers can enable Cheetah Digital to:1) Understand the customer through a B2C CRM2) Activate insights through shared services3) Engage with customers across all channels and touchpoints through Cheetah Digital Solutions.

Manoj has more than 25 years of experience in sales acceleration, advertising technology, marketing automation, CRM, big data analytics, enterprise search, and content management to Oracle. Manoj is an enterprise technology veteran and has held engineering leadership positions at Oracle (Sun) and EMC, where he was Vice President of the company's Information Intelligence Platform.

 

Manoj Goyal

Chief Product Officer

Join Manoj Goyal, Chief Product Officer for a keynote session that will cover how Cheetah Digital can enable marketers to: Understand the Customer through a Marketing System of Record, activate Insights through shared services, and engage with customers across all touchpoints.


Platform Vision for the Cheetah Customer Engagement Suite

Cheetah Digital

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Signals is CM Group's virtual video hub loaded with client case studies, conversation as well as product and solution overviews. No matter your industry or marketing needs, Signals has a video session below that will inspire you to challenge the status quo. CM Group is a leader in relationship marketing solutions that support marketers' needs across the entire customer lifecycle. From acquiring new contacts, through engagement and ultimately customer retention and brand loyalty, our portfolio includes Cheetah Digital, Sailthru, Selligent, Emma, Campaign Monitor, Liveclicker and Vuture. With over 40,000 brand clients ranging in size from Morning Brew to Starbucks, CM Group has a solution to help brands of all sizes and from all parts of the world grow their business, no matter the industry.

Finserv industries have seen some of the biggest digital transformations in recent years and consumer demands have changed the way they operate.&nbsp;Stats show that you need to adopt a customer obsessed relationship marketing strategy to survive.&nbsp;And you most likely need to change your entire customer experience. In this session we’ll explain the 4 stages of relationship marketing from acquiring new customers, understanding them as individuals, engaging them across all channels and ultimately retaining their business and fostering loyalty.