Marigold

Real-life benefits of ERGs

Countless surveys show that people care. They care about the values of the organizations they work for, and do business with. Representatives from Cheetah Digital Employee Resource Group will be hosting a session on how marketers can live their values and support underrepresented communitiesBrands want to ensure they genuinely represent everyone without pandering - and that can be a challenge. However there’s no denying the importance of taking your social value seriously. Between making you a more profitable, resilient organization, helping you attract top talent, the positives of elevating your approach are endlessRepresentatives from Cheetah Digital Employee Resource Group - employee-led groups with an aim to foster a diverse, inclusive workplace - will be hosting a session on how marketers can live their values and support underrepresented communities by opening up their table, understanding their diverse customer base, and giving their employees the stage to share their employee experiences.

Amarjeet Kaur Sharma is a seasoned HR professional with 15 years of experience partnering with businesses across APAC. She is currently leading Human Resources for the J/APAC region of Cheetah Digital. Her areas of expertise include Policy development, Employee Relations, Learning and development and DE&I.  

Amarjeet Sharma

HR and Business Partner

Sarah is a communications professional with a focus on internal communications, story telling, product marketing, and executive communications.Sarah also serves as a co-leader of the Cheetah Digital LGBTQIA+ Employee Resource Group, Prism, and develops narratives and fosters discussions rooted in topics ranging from LGBTQIA+ history, terminology, and allyship.

 

Sarah Yeazel

Services Product Marketing Manager, Cheetah Digital

Liz is a cross-channel marketing professional with over twenty years of experience in the fields of marketing, software development and technology. As a public speaker, Liz has represented Cheetah Digital across the country, providing expertise, insights and best practices in digital marketing. In 2020, Liz launched her podcast In the Blackseat featuring candid, unfiltered conversations amongst Black change-makers. 

Liz McLemore

Director of Services Offerings at Cheetah Digital

Zoë Roberts is the Director of Financial Planning and Analysis at Cheetah Digital and has been working with SaaS companies for nearly 10 years.  She is also the leader of the Women In Technology Employee Resource Group at Cheetah where she has been able to help motivate, upskill, and support women and allies in a male-dominated industry.

Zoë Roberts

Director of FP&A

People care. They care about the values of the organizations they work for, and do business with - 58% of consumers have rejected a brand either because of its environmental, corporate, or political values.


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Signals is CM Group's virtual video hub loaded with client case studies, conversation as well as product and solution overviews. No matter your industry or marketing needs, Signals has a video session below that will inspire you to challenge the status quo. CM Group is a leader in relationship marketing solutions that support marketers' needs across the entire customer lifecycle. From acquiring new contacts, through engagement and ultimately customer retention and brand loyalty, our portfolio includes Cheetah Digital, Sailthru, Selligent, Emma, Campaign Monitor, Liveclicker and Vuture. With over 40,000 brand clients ranging in size from Morning Brew to Starbucks, CM Group has a solution to help brands of all sizes and from all parts of the world grow their business, no matter the industry.

Finserv industries have seen some of the biggest digital transformations in recent years and consumer demands have changed the way they operate.&nbsp;Stats show that you need to adopt a customer obsessed relationship marketing strategy to survive.&nbsp;And you most likely need to change your entire customer experience. In this session we’ll explain the 4 stages of relationship marketing from acquiring new customers, understanding them as individuals, engaging them across all channels and ultimately retaining their business and fostering loyalty.