Marigold

How COBS Bread measures the success of its loyalty program.

Loyalty can no longer be a discount program that sits as a silo; it has to be the heart of how your brand brings a value exchange to consumers in return for their data, engagement, and purchases over time. Register for this session and hear from leading loyalty marketers as they discuss how to make this happen, the different strategies involved, and real-world learnings from the front lines of customer loyalty.&nbsp;

Mark is the CEO & CMO of Loyalty 360, the Association for Customer Loyalty, which is the largest community of loyalty practitioners in the world. Mark has forgotten more about loyalty than most of us will ever learn in a lifetime.



Mark Johnson

CEO Of Loyalty 360

Brad is a seasoned marketing veteran, having held multiple senior marketing roles at Boston Pizza International, Oilers Entertainment, and currently heads up marketing and franchise recruitment at COBS Bread, which has over 100 outlets across Canada.

Brad Bissonnette

Vice President - Marketing & Franchise Recruitment, COBS Bread

Mike started his career at Procter & Gamble in brand management, and has held C-level positions at Hilton, Sega, Electronic Arts, Midway Games and Brierley. Mike has been implementing and innovating customer loyalty programs for over twenty years.

Mike Ribero

CEO of REACH

Karen Szarvas serves as Sr. Director of Customer Loyalty & Partnerships at The Vitamin Shoppe®, an omni-channel specialty retailer and wellness lifestyle company. In her role, Karen oversees the newly redesigned Healthy Awards Loyalty program and is responsible for the development, execution and management of the program, as well as strategies to drive customer awareness, engagement and retention. Karen has more than 19 years of global marketing and loyalty experience and is a highly motivated, customer focused, thought leader. Prior to joining The Vitamin Shoppe, she worked at Wyndham Worldwide and consulted at KMS Marketing Solutions where she specialized in loyalty, branding, customer communications and experiences.

Karen Szarvas

Senior Director of Customer Loyalty and Partnerships, Vitamin Shoppe

Loyalty can no longer be a discount program that sits as a silo. Register for this session and hear from leading loyalty marketers as they discuss how to make this happen, the different strategies involved, and real-world learnings from the front lines of customer loyalty.


How Loyalty Can Drive a Customer Engagement Strategy

Cheetah Digital

Solutions

Thinking Caps

Book A Demo

Signals is CM Group's virtual video hub loaded with client case studies, conversation as well as product and solution overviews. No matter your industry or marketing needs, Signals has a video session below that will inspire you to challenge the status quo. CM Group is a leader in relationship marketing solutions that support marketers' needs across the entire customer lifecycle. From acquiring new contacts, through engagement and ultimately customer retention and brand loyalty, our portfolio includes Cheetah Digital, Sailthru, Selligent, Emma, Campaign Monitor, Liveclicker and Vuture. With over 40,000 brand clients ranging in size from Morning Brew to Starbucks, CM Group has a solution to help brands of all sizes and from all parts of the world grow their business, no matter the industry.

Finserv industries have seen some of the biggest digital transformations in recent years and consumer demands have changed the way they operate.&nbsp;Stats show that you need to adopt a customer obsessed relationship marketing strategy to survive.&nbsp;And you most likely need to change your entire customer experience. In this session we’ll explain the 4 stages of relationship marketing from acquiring new customers, understanding them as individuals, engaging them across all channels and ultimately retaining their business and fostering loyalty.