Marigold

72% of consumers will only engage with personalized marketing

It's well known that omnichannel marketing is a must have, but&nbsp;<a href="https://omdia.tech.informa.com/" rel="noopener noreferrer" target="_blank">Omdia</a>&nbsp;principal analyst&nbsp;Mila D'Antonio&nbsp;shares the current stats and research that will help shape the heart of this strategy. Join Mila D'Antonio and&nbsp;Patrick Tripp&nbsp;from Cheetah Digital to discuss the future of customer engagement, and the impact that relevant, timely, and contextual customer journeys have on consumers.

As part of customer engagement team at Omdia, Mila D’Antonio covers technology that enables connected customer experiences across the enterprise, with a specific interest in customer engagement platforms, customer data platforms, customer journey orchestration, and intelligent automation.



Mila D'Antonio

Principal Analyst, Omdia

Patrick is focused on the go-to-market strategy and team for the Customer Engagement Suite. A frequent industry event speaker, Patrick has over 20 years of experience in the technology, consulting, and marketing industries.
 

Patrick Tripp

SVP of Product Marketing

Omdia principal analyst Mila D'Antonio shares the current stats and research that will help shape why omnichannel personalization is the future of marketing.


Why Omnichannel Personalization is the Future of Marketing

Cheetah Digital

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Signals is CM Group's virtual video hub loaded with client case studies, conversation as well as product and solution overviews. No matter your industry or marketing needs, Signals has a video session below that will inspire you to challenge the status quo. CM Group is a leader in relationship marketing solutions that support marketers' needs across the entire customer lifecycle. From acquiring new contacts, through engagement and ultimately customer retention and brand loyalty, our portfolio includes Cheetah Digital, Sailthru, Selligent, Emma, Campaign Monitor, Liveclicker and Vuture. With over 40,000 brand clients ranging in size from Morning Brew to Starbucks, CM Group has a solution to help brands of all sizes and from all parts of the world grow their business, no matter the industry.

Finserv industries have seen some of the biggest digital transformations in recent years and consumer demands have changed the way they operate.&nbsp;Stats show that you need to adopt a customer obsessed relationship marketing strategy to survive.&nbsp;And you most likely need to change your entire customer experience. In this session we’ll explain the 4 stages of relationship marketing from acquiring new customers, understanding them as individuals, engaging them across all channels and ultimately retaining their business and fostering loyalty.