Marigold

The importance of personalizing every customer journey.

COBS Bread is a community-focused bakery founded on values and tradition. Community and human connections are integral to their customer strategy, both in-store and online.&nbsp;With over 125 bakeries, their footprint is vast and their need for real-time marketing and engagement is paramount.&nbsp;Come listen and learn how their recent COBS Club Loyalty program with Cheetah Digital rolled out in 2021 smashing their acquisition expectations. We'll hear how the data and insights from that program are already getting them closer to the customer while shaping the products and services they offer and what the future of prediction and personalization looks for the brand.&nbsp;

Brad joined COBS Bread in March 2017 to support growing the brand across North America and leads the company’s marketing, product development and franchise recruitment teams. 

Brad’s career has spanned over two decades in the food & beverage and hospitality industries including serving as Senior Director, Partnership Services for Oilers Entertainment Group where he led partnership marketing, media valuation and corporate hospitality. Bissonnette also held several leadership roles with Boston Pizza International including Director of Marketing.
 

Brad Bissonnette

VP Marketing & Franchise Recruitment, COBS Bread

Community and human connections are integral to COBS’ customer strategy, both in-store and online. We get the for the inside story on how the brands loyalty program is raising it’s acquisition goals, and generating more dough. 


COBS Bread: How Community, Commitment and Technology Bake the Perfect Customer Strategy

Cheetah Digital

Solutions

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Signals is CM Group's virtual video hub loaded with client case studies, conversation as well as product and solution overviews. No matter your industry or marketing needs, Signals has a video session below that will inspire you to challenge the status quo. CM Group is a leader in relationship marketing solutions that support marketers' needs across the entire customer lifecycle. From acquiring new contacts, through engagement and ultimately customer retention and brand loyalty, our portfolio includes Cheetah Digital, Sailthru, Selligent, Emma, Campaign Monitor, Liveclicker and Vuture. With over 40,000 brand clients ranging in size from Morning Brew to Starbucks, CM Group has a solution to help brands of all sizes and from all parts of the world grow their business, no matter the industry.

Finserv industries have seen some of the biggest digital transformations in recent years and consumer demands have changed the way they operate.&nbsp;Stats show that you need to adopt a customer obsessed relationship marketing strategy to survive.&nbsp;And you most likely need to change your entire customer experience. In this session we’ll explain the 4 stages of relationship marketing from acquiring new customers, understanding them as individuals, engaging them across all channels and ultimately retaining their business and fostering loyalty.