Marigold

How Salling Group owns customer data through it's loyalty programs.

As the largest retailer in Denmark,&nbsp;<a href="https://sallinggroup.com/" rel="noopener noreferrer" target="_blank">Salling Group</a>&nbsp;sees over 11 million customers a week through its grocery store chains, coffee shops, restaurants, and storesComing off of an amazing loyalty rollout in 2020, Salling Group's&nbsp;András Szőcs&nbsp;discusses the hurdles and successes since then as well as their expansion of the Customer Engagement Suite into their strategies. This session is bound to inspire and enlighten marketers, no matter their industry.

András Szöcs is a leader with over 12 years of experience in several areas of FMCG/Retail marketing, including customer experience, loyalty, and end-to-end marketing operations.

 

András Szőcs

Head of Customer Programs & Center of Excellence, Salling Group

Leading Danish retailer Salling group have leveraged the Cheetah Customer Engagement Suite to increase loyalty members by 10x and engage 35% of the population.


How the Salling Group Engages 35% of Danish Retail Population

Leading Danish retailer Salling group have leveraged the Çheetah Customer Engagement Suite to increase loyalty members by 10x and engage 35% of the population.


Cheetah Digital

Solutions

Thinking Caps

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Signals is CM Group's virtual video hub loaded with client case studies, conversation as well as product and solution overviews. No matter your industry or marketing needs, Signals has a video session below that will inspire you to challenge the status quo. CM Group is a leader in relationship marketing solutions that support marketers' needs across the entire customer lifecycle. From acquiring new contacts, through engagement and ultimately customer retention and brand loyalty, our portfolio includes Cheetah Digital, Sailthru, Selligent, Emma, Campaign Monitor, Liveclicker and Vuture. With over 40,000 brand clients ranging in size from Morning Brew to Starbucks, CM Group has a solution to help brands of all sizes and from all parts of the world grow their business, no matter the industry.

Finserv industries have seen some of the biggest digital transformations in recent years and consumer demands have changed the way they operate.&nbsp;Stats show that you need to adopt a customer obsessed relationship marketing strategy to survive.&nbsp;And you most likely need to change your entire customer experience. In this session we’ll explain the 4 stages of relationship marketing from acquiring new customers, understanding them as individuals, engaging them across all channels and ultimately retaining their business and fostering loyalty.