Marigold

Definition of a CDP.

Join product marketing team member&nbsp;Nick Einstein, and&nbsp;David Raab, founder of the&nbsp;CDP Institute, to dig into four major items to consider when discussing the role of a CDP in your organization. David coined the term ‘CDP’ back in 2013 and will use this time to focus on what a CDP really is and isn’t, how to ensure your team uses it to maximum benefit, privacy best practices, and the age-old question...buy or build? Join for a live Q&amp;A as well.

David Raab is a marketing technology expert, independent consultant and author of literally thousands of articles on the subject of martech and analytics. David is also the founder of the Customer Data Platform Institute.

 

David Raab

Founder, CDP Institute

David Raab, founder of the CDP Institute, digs into four major items to consider when discussing the role of a CDP in your organization.


4 Critical Considerations When Talking CDPs

Cheetah Digital

Solutions

Thinking Caps

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Signals is CM Group's virtual video hub loaded with client case studies, conversation as well as product and solution overviews. No matter your industry or marketing needs, Signals has a video session below that will inspire you to challenge the status quo. CM Group is a leader in relationship marketing solutions that support marketers' needs across the entire customer lifecycle. From acquiring new contacts, through engagement and ultimately customer retention and brand loyalty, our portfolio includes Cheetah Digital, Sailthru, Selligent, Emma, Campaign Monitor, Liveclicker and Vuture. With over 40,000 brand clients ranging in size from Morning Brew to Starbucks, CM Group has a solution to help brands of all sizes and from all parts of the world grow their business, no matter the industry.

Finserv industries have seen some of the biggest digital transformations in recent years and consumer demands have changed the way they operate.&nbsp;Stats show that you need to adopt a customer obsessed relationship marketing strategy to survive.&nbsp;And you most likely need to change your entire customer experience. In this session we’ll explain the 4 stages of relationship marketing from acquiring new customers, understanding them as individuals, engaging them across all channels and ultimately retaining their business and fostering loyalty.