Marigold

What exactly is a modern ESP?

Nick Einstein will host this session presented by&nbsp;Chris Marriott, CEO and Founder of&nbsp;<a href="https://email-connect.com/" rel="noopener noreferrer" target="_blank">Email Connect</a>, highlighting how the modern ESP powers human connections in today’s cross-channel marketing landscape. Chris has years of experience helping connect Fortune 500 brands with enterprise marketing technology solutions and will share key insights for today’s enterprise marketer. Chris will help you redefine your expectations for cross-channel messaging platforms and laser in on what capabilities are must-haves in today's landscape. This is the future of ESPs as you know them.

A 20 year veteran of digital marketing, including over a decade in email marketing, Chris Marriott is an experienced digital marketer with a passion for connecting leading marketers with the right marketing technology partners and platforms.

Chris Marriott

President & Founder, Email Connect

Redefine your expectations for cross-channel messaging platforms and laser in on what capabilities are must-haves in today's landscape. This is the future of ESPs as you know them.


How the Modern ESP Powers Human Connections

Cheetah Digital

Solutions

Thinking Caps

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Signals is CM Group's virtual video hub loaded with client case studies, conversation as well as product and solution overviews. No matter your industry or marketing needs, Signals has a video session below that will inspire you to challenge the status quo. CM Group is a leader in relationship marketing solutions that support marketers' needs across the entire customer lifecycle. From acquiring new contacts, through engagement and ultimately customer retention and brand loyalty, our portfolio includes Cheetah Digital, Sailthru, Selligent, Emma, Campaign Monitor, Liveclicker and Vuture. With over 40,000 brand clients ranging in size from Morning Brew to Starbucks, CM Group has a solution to help brands of all sizes and from all parts of the world grow their business, no matter the industry.

Finserv industries have seen some of the biggest digital transformations in recent years and consumer demands have changed the way they operate.&nbsp;Stats show that you need to adopt a customer obsessed relationship marketing strategy to survive.&nbsp;And you most likely need to change your entire customer experience. In this session we’ll explain the 4 stages of relationship marketing from acquiring new customers, understanding them as individuals, engaging them across all channels and ultimately retaining their business and fostering loyalty.