Marigold

What exactly is zero-party data?

The new era of privacy has made it increasingly difficult for marketers to build and maintain trusted relationships with consumers. One major consequence of the privacy regulations sweeping the globe — coupled with progressively data-conscious consumers — is the move away from third-party data sets or cookie tracking to power marketing initiatives. It is possible for marketers to know what customers intend to do or buy in the future by collecting data that is intentionally and proactively shared directly by the consumer. This class of declared data is called zero-party data - and it’s rocket-fuel for your marketing. Join us to see how brands such as&nbsp;GSK&nbsp;and&nbsp;Arsenal Football Club&nbsp;are prioritizing zero-party data into their strategies and building stronger relationships with their audiences as adtech and martech issues disrupt the marketing landscape.

Adam has held multiple CRM, Insights and Marketing roles in the sports and entertainment industry. Currently he serves as Senior Campaign and Insight Manager at Arsenal FC.

Adam Rutzler

Senior Campaign and Insight Manager at Arsenal FC

Richard Jones is the CMO at Cheetah Digital, where he oversees a global team that is responsible for all aspects of the brand, demand generation, digital marketing, corporate communications, and sales development. Prior to Cheetah, Richard was co-founder and CEO of the company that developed the technology that is now Cheetah Experiences.



Richard Jones

CMO of Cheetah Digital

Louise is a passionate & experienced marketer on a mission to make the everyday health categories more engaging for the people who experience them. With a wealth of experience in healthcare, from R&D and product development to delivering campaigns for global brands, Louise loves to innovate and constantly seek new ways to drive positive change for our brands, shoppers and consumers. Louise has strong focus on building organizational capability and setting teams up for success to ensure they can deliver the perfect mix of data driven marketing and compelling creative, for a truly human centric approach.

Louise Vincer

Marketing & Digital Acceleration Director, GSK Consumer Healthcare

Nick Watson has supported brands like Coca-Cola, Shell, Manchester City FC, Bauer Media and Reckitt Benckiser collect over 1.3 billion preference insights, purchase intentions and opt-ins from consumers to power truly-personalized marketing. Nick joined Cheetah Digital to help create technology that made it easier for marketers to collect 'zero-party data' across all owned, earned and paid channels.

 

Nick Watson

SVP, Global Experiences Solutions

One major consequence of the privacy regulations sweeping the globe, coupled with progressively data-conscious consumers is the move away from third-party data sets or cookie tracking. It is possible for marketers to know what customers intend to do or buy in the future by collecting data that is intentionally and proactively shared directly by the consumer. This class of data is called zero-party data.


Zero-Party Data: Building Crucial First-Party Relationships

Cheetah Digital

Solutions

Thinking Caps

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Signals is CM Group's virtual video hub loaded with client case studies, conversation as well as product and solution overviews. No matter your industry or marketing needs, Signals has a video session below that will inspire you to challenge the status quo. CM Group is a leader in relationship marketing solutions that support marketers' needs across the entire customer lifecycle. From acquiring new contacts, through engagement and ultimately customer retention and brand loyalty, our portfolio includes Cheetah Digital, Sailthru, Selligent, Emma, Campaign Monitor, Liveclicker and Vuture. With over 40,000 brand clients ranging in size from Morning Brew to Starbucks, CM Group has a solution to help brands of all sizes and from all parts of the world grow their business, no matter the industry.

Finserv industries have seen some of the biggest digital transformations in recent years and consumer demands have changed the way they operate.&nbsp;Stats show that you need to adopt a customer obsessed relationship marketing strategy to survive.&nbsp;And you most likely need to change your entire customer experience. In this session we’ll explain the 4 stages of relationship marketing from acquiring new customers, understanding them as individuals, engaging them across all channels and ultimately retaining their business and fostering loyalty.