How is Relationship Marketing the key to converting consumers into advocates?

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This is a podcast episode titled, How is Relationship Marketing the key to converting consumers into advocates?. The summary for this episode is: <p>Description: Consumers trust ads less and less, but will pay more to purchase from a trusted brand. What can marketers do to keep up with this seismic shift in consumer expectations where hyper-personalised relationships with brands are the only way forward?</p>

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Description: Consumers trust ads less and less, but will pay more to purchase from a trusted brand. What can marketers do to keep up with this seismic shift in consumer expectations where hyper-personalised relationships with brands are the only way forward?