An Illustrated Guide to Zero-Party Data with Stephanie Liu
Forrester Analyst Stephanie Liu takes us through an illustrated journey of how brands are gathering zero-party data. From quizzes to polls, contests to giveaways, there really are endless ways to gather the data that will make engaging with your audience the foundation of a real relationship.
Forrester recently turned their latest research (August 2020) on zero-party data into an illustrated guide showing how marketers can create simple microexperiences that reward them with rich and detailed psychographic data. Led by Analyst Stephanie Liu, this session will offer inspiration for your own marketing campaigns.