The Colliding Worlds of Privacy & Personalization with Forrester Principal Analyst Fatemeh Khatibloo
It takes a remarkably prescient analyst to correctly predict a massive shift in traditional data marketing practices, but that’s exactly what Fatemeh Khatibloo did three years ago. The seasoned Forrester analyst was advocating for zero-party data and a change in data collection strategy well before web browsers started doing away with cookies.
The Forrester VP and Principal Analyst joins CMO Richard Jones in this session to discuss the increasing importance of zero-party data as tech companies and governments alike continue to regulate data usage and privacy for consumers. They’ll explore the key ways brands can acquire and enrich customer data. Lastly, Fatemeh will take another look at the future and share what she thinks is coming next.