Episode 1  |  40:49 min  |  05.18.2021

Do Work That Matters For People Who Care, with Seth Godin

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This is a podcast episode titled, Do Work That Matters For People Who Care, with Seth Godin. The summary for this episode is: <p>Recent studies show that consumers are exposed to an average of 4,000-10,000 marketing messages every single day! With all of the focus on being seen, are we as marketers truly listening to our consumers and seeing them for the individuals they are?</p><p><br></p><p>In this session, Seth Godin who discusses why marketers should stop contributing to the noise by looking at the internet as a mass medium, but instead focus on gaining the permission of their most viable audience. Marketers must start collecting their customers' preferences and delighting and engaging them on a personal level to create true brand evangelists. You’ll learn not only how to create better relationships with your consumers, but you’ll also be given insights into how to become a fearless, empowered marketer who feels confident in taking the risks necessary to do the work that matters for people who care.</p>
Takeaway 1 | 00:52 MIN
Why are marketers like toddlers? And the difference between attention and trust
Takeaway 2 | 00:20 MIN
We need to make a choice as marketers and not spam people
Takeaway 3 | 00:48 MIN
"We have to figure out how to become that voice, that brand, that marketer, that would be missed if we were gone."
Takeaway 4 | 00:59 MIN
What advice do you have for marketers struggling with failure?
Takeaway 5 | 01:49 MIN
Should marketers be responsible for the conduct of platforms they support with their ad dollars?
Takeaway 6 | 01:58 MIN
Where you spend your ad dollars plays into how much your customers trust you.
Takeaway 7 | 01:04 MIN
The internet is not a mass medium, it is a micro medium
Takeaway 8 | 00:52 MIN
Embrace the micro market to encourage word of mouth sharing
Takeaway 9 | 00:47 MIN
Would customers miss you if your brand disappeared?
Takeaway 10 | 01:15 MIN
Turning the marketing funnel on its side
Takeaway 11 | 01:20 MIN
Finding your smallest viable audience
Takeaway 12 | 00:57 MIN
Embracing being creative, even if it's frightening
Takeaway 13 | 01:07 MIN
How to get your boss to go along with supporting creativity
Takeaway 14 | 02:59 MIN
Is permission-based marketing still relevant?
Takeaway 15 | 01:02 MIN
Facebook and Google are your landlords

Recent studies show that consumers are exposed to an average of 4,000-10,000 marketing messages every single day! With all of the focus on being seen, are we as marketers truly listening to our consumers and seeing them for the individuals they are?


In this session, Seth Godin who discusses why marketers should stop contributing to the noise by looking at the internet as a mass medium, but instead focus on gaining the permission of their most viable audience. Marketers must start collecting their customers' preferences and delighting and engaging them on a personal level to create true brand evangelists. You’ll learn not only how to create better relationships with your consumers, but you’ll also be given insights into how to become a fearless, empowered marketer who feels confident in taking the risks necessary to do the work that matters for people who care.

Guest Thumbnail
Seth Godin
Author and Marketer
Seth Godin is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He’s also the founder of the altMBA and The Marketing Seminar, online workshops that have transformed the work of thousands of people. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and most of all, changing everything.
Seth's Site

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