Clarity in an Uncertain Future: Cookies, Privacy and other Marketing Roadblocks
We’re in the midst of an era of privacy. The modern consumer expects truly-personalized experiences on whatever touchpoint they engage with your brand. Challenge accepted. But here’s the kicker, they want this complemented by heightened privacy, tighter data controls and the right to have information erased with the click of a button. Quite the headache.
Join this session to learn from brands who are finding ways to break the personalization and privacy paradox. Learn how to make privacy as much of a differentiator as price and product, whilst also collecting the personal and preference data required to build genuine relationships with consumers.