Tips from the Experts: Cheetah CES — Setting Waypoints for Success

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This is a podcast episode titled, Tips from the Experts: Cheetah CES — Setting Waypoints for Success. The summary for this episode is: <p>How do you transform your brand into a data-driven organization? </p><p><br></p><p>The benefits of being data-driven are readily apparent — these organizations see increases across the board, from cross-sell revenue to spontaneous purchases by customers. And they are more likely to be profitable as a result. Join our session to learn how to build the framework for engagement with customers through data, and the waypoints you’ll need to set for success. We’ll also explore use cases and the Cheetah solutions that help drive engagement.</p>
What you'll take away from this session
00:49 MIN
Consumers use an avg. of 6 touchpoints when engaging with a brand -- they're increasingly data-driven
01:15 MIN
Consumers spend 729 minutes a day consuming online media
00:23 MIN
Consumers check their phones 96 times, on average, per day
00:57 MIN
Consumers demand a seamless experience, to be heard, and to feel known
00:53 MIN
Marketers don't need ALL the tools, but the best-in-class tools to serve consumers
01:13 MIN
Technology is better allowing marketers to be data-driven
01:15 MIN
23% more profit revenue and growth potential is derived from engaged customers
00:28 MIN
Jumping into the Cheetah Customer Engagement Suite
00:45 MIN
Waypoint #1: Using data to help define your customer
01:16 MIN
Waypoint #1: How you take action
00:48 MIN
Waypoint #1: How Cheetah helps
01:08 MIN
Waypoint #2: Having the "right" content
01:38 MIN
Waypoint #2: How to take action
00:47 MIN
Waypoint #2: How Cheetah can help
05:33 MIN
Waypoint #3: Diving into analytics
02:17 MIN
Waypoint #3: How to take action
04:14 MIN
Waypoint #3: How Cheetah can help
02:55 MIN

DESCRIPTION

How do you transform your brand into a data-driven organization?


The benefits of being data-driven are readily apparent — these organizations see increases across the board, from cross-sell revenue to spontaneous purchases by customers. And they are more likely to be profitable as a result. Join our session to learn how to build the framework for engagement with customers through data, and the waypoints you’ll need to set for success. We’ll also explore use cases and the Cheetah solutions that help drive engagement.

Today's Guests

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Bruce Swann

|Sr Director, Product Marketing, Cheetah Digital
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Dave Evans

|VP, Global Solutions Consulting, Cheetah Digital