Tips from the Experts: Cheetah Loyalty — Creating a Best-in-Class Program

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This is a podcast episode titled, Tips from the Experts: Cheetah Loyalty — Creating a Best-in-Class Program. The summary for this episode is: <p>Did you know that 75% of consumers stop engaging in loyalty programs because the rewards aren’t valuable or relevant? That’s the trap brands fall into when trying to adopt a cookie-cutter loyalty program — if it doesn’t reflect your brand values or your customers’ needs and desires — it will often fail.</p><p><br></p><p>In this session, Cheetah Loyalty experts Jon Siegal and Bruce Swann explore what it means to have a loyalty program that goes beyond just rewarding spending. They’ll show you what a best-in-class loyalty program looks like and how Cheetah Digital is the ideal partner to help brands to either create such a program or invigorate their existing underachieving program to achieve marketing, loyalty and organizational goals.</p>
Modern loyalty goes beyond price and product.
01:21 MIN
Loyalty stats that every marketer needs to know.
00:58 MIN
The six core competencies of a best-in-class loyalty program.
00:40 MIN
The need for a single, accessible view of the customer.
01:34 MIN
Turning customer insights into action.
00:45 MIN
Bringing all your data together, whatever the source or channel.
01:15 MIN
Cheetah Loyalty: a leading solution in the marketplace.
00:51 MIN
A loyalty platform that reflects the unique qualities of your brand.
01:13 MIN

DESCRIPTION

Did you know that 75% of consumers stop engaging in loyalty programs because the rewards aren’t valuable or relevant? That’s the trap brands fall into when trying to adopt a cookie-cutter loyalty program — if it doesn’t reflect your brand values or your customers’ needs and desires — it will often fail.


In this session, Cheetah Loyalty experts Jon Siegal and Bruce Swann explore what it means to have a loyalty program that goes beyond just rewarding spending. They’ll show you what a best-in-class loyalty program looks like and how Cheetah Digital is the ideal partner to help brands to either create such a program or invigorate their existing underachieving program to achieve marketing, loyalty and organizational goals.

Today's Guests

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Bruce Swann

|Senior Director, Product Marketing, Cheetah Digital
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Jon Siegal

|SVP, Global Loyalty Sales, Cheetah Digital