Client Success: How Bloomin’ Brands Found Success with Data-Driven Engagement

Episode Thumbnail
00:00
00:00
This is a podcast episode titled, Client Success: How Bloomin’ Brands Found Success with Data-Driven Engagement. The summary for this episode is: <p>Sorry this session doesn’t come with a Bloomin’ Onion, but it does come with Bloomin’ Brands Chief Customer Officer Michael Stutts!&nbsp;</p><p><br></p><p>During this session, Stutts will share how investing in a consumer database can pay back in dividends. As evidenced by Bloomin’ Brands tripling off-premise sales during COVID-19 and also learning from their data that a new customer demographic not seen before was indulging in their restaurant offerings. In this session, you’ll learn how real-time messaging and zero-party data fuels Bloomin’ Brands' direct-to-consumer communications and how Cheetah Digital is powering their data-driven strategies.</p><p><br></p><p><em>Bloomin’ Brands is made up of Outback Steakhouse, Carraba’s Italian Grill, Fleming’s Prime Steakhouse and Wine Bar, and Bonefish Grill.</em></p>
2020 wasn't like the other years -- but it did result in tripling of off-premises business
01:22 MIN
Leaning into segmentation and being on the channels where customers are
01:28 MIN
The biggest surprise from the data trends? Older people using digital channels for ordering
00:31 MIN
How messaging + Cheetah tools are getting them closer to personalization
01:56 MIN
How Bloomin' created a completely virtual brand: The Tender Shack
02:25 MIN
A multi-channel customer is 8x more valuable than a single channel customer for Bloomin'
00:37 MIN
What it's like working with the Cheetah team
01:17 MIN

DESCRIPTION

Sorry this session doesn’t come with a Bloomin’ Onion, but it does come with Bloomin’ Brands Chief Customer Officer Michael Stutts! 


During this session, Stutts will share how investing in a consumer database can pay back in dividends. As evidenced by Bloomin’ Brands tripling off-premise sales during COVID-19 and also learning from their data that a new customer demographic not seen before was indulging in their restaurant offerings. In this session, you’ll learn how real-time messaging and zero-party data fuel Bloomin’ Brands' direct-to-consumer communications and how Cheetah Digital is powering their data-driven strategies.


Bloomin’ Brands is made up of Outback Steakhouse, Carraba’s Italian Grill, Fleming’s Prime Steakhouse and Wine Bar, and Bonefish Grill.

Today's Guests

Guest Thumbnail

Michael Stutts

|EVP & COO, Bloomin' Brands