Click To Tell It On The Mountain: The Evolution of Cultural Marketing Signals
The marketer’s job specification is to eternally find ways to better understand their customers. In recent years the refinement of their messages has been aimed at attracting a diverse body of consumers. Today's effort stems from the early attempts to court Black consumers as the Black middle class emerged from the days of the Great Migration and evolved in its interests.
This inspiring and thought-provoking presentation will look at how that emergence and the rise of digital marketing media influences strategies, and solutions used to create stronger bonds with consumers. The digital innovations that have emerged have not always met consumers' expectations or aligned with their values.
This presentation will look at the history of marketing to black consumers, the rise of data and analytics that influence strategy, and the best practices based on recent failed and successful campaigns.