Episode 51  |  39:25 min  |  10.13.2021

The Power of Humor to Drive Organizational Change

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This is a podcast episode titled, The Power of Humor to Drive Organizational Change. The summary for this episode is: <p>Humor is the language of culture change, and at Cheetah we don’t do boring. So we recruited&nbsp;<strong>Tom Fishburne</strong>; one of the funniest people in marketing, to deliver a session that will leave you laughing out loud, but also thinking about how you can implement cultural change to empower and inspire your team.</p><p>Join this session for a raft of cartoons, case studies, and comedic punchlines fused with ways to discuss topics in marketing that are otherwise difficult to talk about. Click the image below to add your best caption and Tom will show a few submissions in this session. In fact, his favorite caption will win an oversize print of it for their office wall!</p>
Takeaway 1 | 02:29 MIN
COVID-19 was an accelerant, not a change agent.
Takeaway 2 | 01:34 MIN
Marketers are trying to deliver a better customer experience, but are in an awkward adolescence stage.
Takeaway 3 | 02:23 MIN
Creepy personalization is dystopian, not utopian.

Humor is the language of culture change, and at Cheetah we don’t do boring. So we recruited Tom Fishburne; one of the funniest people in marketing, to deliver a session that will leave you laughing out loud, but also thinking about how you can implement cultural change to empower and inspire your team.

Join this session for a raft of cartoons, case studies, and comedic punchlines fused with ways to discuss topics in marketing that are otherwise difficult to talk about. Click the image below to add your best caption and Tom will show a few submissions in this session. In fact, his favorite caption will win an oversize print of it for their office wall!

Guest Thumbnail
Tom Fishburne
Founder, Marketoonist
Tom is the founder of Marketoonist, a marketing agency focused on the unique medium of cartoons. Since 2010, they’ve developed marketing and internal communication campaigns for businesses such as Google, IBM, LinkedIn, and Adobe, as well as being featured by the Wall Street Journal, Fast Company, and The New York Times. Tom draws literally and figuratively from 20 years in the marketing trenches in the US and Europe, including roles at HotelTonight, Method, General Mills, and Nestle.

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