Path To Personalization: An AdAge White Paper Webinar w/ Live Q&A
As the sun sets on third-party cookies, a new study reveals marketers are anxious about personalizing customer data at scale, but also understand that deeper insights are the key to thriving in this new landscape. 86% of marketers say they are reducing their reliance on cookies and third-party data while 92% agree one-to-one personalization is important when engaging consumers. However, only 23% are executing personalization well right now.
We cover 4 chapters needed when considering a personalization strategy.
- The White Paper Criteria and Stats
- The 101 on Zero-Party Data
- The Value Exchange Economy
- The Tools & Skills Needed to Execute
We will also dig into the stats from this white paper survey so you can benchmark your current capabilities and discuss how to tackle the hurdles across your martech stack, how to bridge your knowledge gap and share which data you need to personalize at scale. We’ll even show you how to collect and make it actionable.