Cheetah Digital

2022 Consumer Trends Webinar - APAC

Aussie consumers trust ads less but will pay more to purchase from a trusted brand, a new report from Cheetah Digital reveals.What can marketers do to keep up with this seismic shift in consumer expectations where hyper-personalized relationships with brands are the only way forward?Join a panel of marketing experts as we discuss:<ul><li>What Aussie consumers want and don’t want from their favorite brands</li><li>How to win customers’ hearts and minds with relationship marketing</li><li>The “sweet spot” of customer loyalty in a world without cookies</li></ul>

A data-driven marketer (29+ years), obsessed with customer loyalty, I help brands make more profitable revenue from the abundance of their existing customers.

Adam Posner

CEO and Founder, The Point of Loyalty

Passionate, confident and highly motivated Solutions Consultant focused on designing and implementing practical and leading technology solutions for enterprise businesses. My passion for tech allows me to move organisations to the forefront of the technology sector. Ensuring that the Business and IT are always aligned.

Miles Toolin

Senior Solutions Consultant, Cheetah Digital

A former media lecturer and qualified solicitor, building a fast-growing media + marketing firm is a natural extension of my 15-year career in media and publishing, having authored over 6,000 news, marketing, and advertising content across titles such as The Times (UK), Reuters, IDG, CMO & CIO Magazines. In 2022, Azadeh was admitted into the Forbes Council, an invitation-only organization for successful global entrepreneurs and business leaders.

Azadeh Williams

Managing Partner, AZK Media

A senior commercial digital & marketing leader with over 20 years experience working for blue chip brands as well as digital start-ups across an array of industries. Known for having a strong vision and challenging the status quo to deliver commercial outcomes.


Teresa Sperti

Founder and Director, Arktic Fox

Aussie consumers trust ads less but will pay more to purchase from a trusted brand, a new report from Cheetah Digital reveals.
What can marketers do to keep up with this seismic shift in consumer expectations where hyper-personalized relationships with brands are the only way forward?
Join a panel of marketing experts as we discuss:
What Aussie consumers want and don’t want from their favorite brands
How to win customers’ hearts and minds with relationship marketing
The “sweet spot” of customer loyalty in a world without cookies



2022 Consumer Trends Index Australia w/ Q&A

Starbucks has built an incredibly loyal customer base by taking a more human approach to its brand experience.&nbsp;Their relationship marketing strategy is rooted deeply in personalizing every touchpoint, and across all 4 stages of the relationship marketing cycle.&nbsp;With over 60% of all Starbucks orders being completely custom, they have mastered personalization at scale and customer engagement both in-store and online.Barbara Spiering explains why your brand’s purpose must be driven by both the head and the heart, and why your technology should be seen simply as a tool that helps make every interaction with your audience more human.&nbsp;She’ll also discuss how important it is to personalize everything you do, and how critical clean data and a strong platform are to executing successfully.&nbsp;&nbsp;We also discuss the importance of zero-party data, privacy and the future of women in technology.

Starbucks has built an incredibly loyal customer base by taking a more human approach to its brand experience. Their relationship marketing strategy is rooted deeply in personalizing every touchpoint, and across all 4 stages of the relationship marketing cycle. With over 60% of all Starbucks orders being completely custom, they have mastered personalization at scale and customer engagement both in-store and online.
Barbara Spiering explains why your brand’s purpose must be driven by both the head and the heart, and why your technology should be seen simply as a tool that helps make every interaction with your audience more human. She’ll also discuss how important it is to personalize everything you do, and how critical clean data and a strong platform are to executing successfully.  
We also discuss the importance of zero-party data, privacy and the future of women in technology.


The Personalization Strategy Behind Starbucks Relationship Marketing Efforts

Latest Consumer Trends To Inform Your Loyalty & Relationship Marketing Strategy

In this webinar with eMarketer, Tim Glomb shares the top consumer stats and year-over-year trends in the US. Learn what US audiences care about when discussing messaging, what drives their loyalty to favorite brands, what data they are willing to share with brands and their feedback on privacy and the consumer experience across many industries. Some great viewer questions were also answered in the session.

Marissa has been with Insider Intelligence for over 11 years researching and presenting marketing topics and helping audiences gain new insights on marketing strategies.  In this webinar she interviews Tim Glomb regarding the US trends in 2022's Consumer Trends Index.

Marissa Coslov

VP - Insider Intelligence

Tim Glomb is the VP of Content and Data at Cheetah Digital where he leads the development of multimedia content to enable sales and marketing along with client success. Tim is also the founder of Audience Sherpa, a strategic consulting firm that helps brands such as Bowtech, Health-Ade Kombucha, and Leupold & Stevens build, manage, and engage consumer databases through services such as personalized messaging and privacy compliance.

Tim Glomb

VP Content - Cheetah Digital

Learn what key consumer trends are driving commerce in the US.  Also hear what's driving loyalty, more effective messaging and consumer concerns on privacy and customer experience.


2022 Consumer Trends - Top US Stats Discussed with eMarketer

Cheetah Digital's 2022 Consumer Trends - Top US Stats Discussed with eMarketer

In this webinar, Kevin Sanders, long time Restaurant Solutions Expert here at Cheetah Digital, shares thoughts on important changes in customer behavior and how restaurants need to attract and retain these new customers, how restaurants can build a modern customer engagement capability, and the most important steps in doing so. He also discusses a practical approach for building a modern marketing tech stack and covers key strategies and best practices for delivering authentic and personalized customer engagements.

Kevin is a restaurant marketing technology executive at Cheetah Digital focused on helping restaurant brands navigate their digital transformation and optimize CLV. He is a former head of marketing for a fast-casual restaurant chain and RESTECH CMO. Kevin also held marketing roles at Kellogg’s, Timberland, and Coleman Outdoors. He considers himself a strategy-geek and part-time marketing prof who has taught in a Top-50 MBA program. 

Kevin Sanders

Industry Solutions Director, Restaurants; Cheetah Digital

In this webinar, Kevin Sanders, long time Restaurant Solutions Expert here at Cheetah Digital, shares thoughts on important changes in customer behavior and how restaurants need to attract and retain these new customers, how restaurants can build a modern customer engagement capability, and the most important steps in doing so. He also discusses a practical approach for building a modern marketing tech stack and covers key strategies and best practices for delivering authentic and personalized customer engagements.


A Practical Guide to Restaurant Digital Engagement

The 2022 Consumer Trends Index Webinar from Cheetah Digital, in conjunction with Econsultancy, reveals key trends from consumers over 6 countries related to email, sms, loyalty, privacy and personalization among other commerce related topics. This webinar dives into the key stats and what marketers need to know to build better relationships with consumers and increase customer lifetime value.

Tim Glomb is the VP of Content at Cheetah Digital where he leads the development of multimedia content to enable sales and marketing along with client success. Tim is also the founder of Audience Sherpa, a strategic consulting firm that helps brands such as Bowtech, Health-Ade Kombucha, and Leupold & Stevens build, manage, and engage consumer databases through services such as personalized messaging and privacy compliance.

VP Content, Cheetah Digital

Jim runs the sponsored research business for Xeim Labs. This includes research production leading client projects end to end, from survey design, writing and editing reports to amplification (e.g. presenting at webinars and in-person events).  Jim has helped Cheetah Digital conduct this meaningful research for 3 years.

Jim Clark

Commercial research Director, Econsultancy

The 2022 Consumer Trends Index Webinar from Cheetah Digital, in conjunction with Econsultancy, reveals key trends from consumers over 6 countries related to email, sms, loyalty, privacy, personalization among other commerce related topics.  This webinar dives into the key stats and what marketers need to know to build better relationships with consumers and increase customer lifetime value.  


2022 Consumer Trends Index - Global Stats Webinar w/Econsultancy

2022 Consumer Trends Index - Global Stats Webinar with Econsultancy

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Signals is Cheetah Digital's virtual video hub loaded with client case studies, conversation as well as product and solution overviews. No matter your industry or marketing needs, Signals has a video session below that will inspire you to challenge the status quo. Cheetah Digital's Customer Engagement Suite platform allows enterprise level marketers to better serve, understand and engage consumers across the entire customer lifecycle. As the world's largest independently owned relationship marketing platform, we are experts in acquiring consumer data, specifically zero-party data, and then giving marketers an easy to use platform to analyze, understand and engage them across multiple channels including email, mobile, in-app, mobile wallet and through our award winning loyalty solutions. Brands such as Starbucks, American Airlines, Bloomin' Brands and many others trust Cheetah Digital to deliver personalized experiences and derive a true customer lifetime value.

Signals is an award winning content series produced by Cheetah Digital. Browse tons of video on thought leadership topics, client success stories and case studies across industries such as CPG, Retail, Restaurant/QSR as well as Travel and Hospitality, Finserve, Sports and more. Come to learn, to get inspired and use our 'Takeaways' to quickly find the moments that interest you most. Also browse the 'Related Resources' on each video to discover more content to whet your appetite. Welcome to home of Relationship Marketing. We hope you find what you are looking for when it comes to strategy, tactics and the technology behind building better relationships with your audience.