Cheetah Digital

2022 Consumer Trends Webinar - APAC

Marigold is hiring, but does Dennis have the chops to join this global relationship marketing platform? CEO Wellford Dillard has three simple job interview questions for his candidate. Listen in as Dennis explains some of his... well... unorthodox marketing experiences and tactics. Will he land the new gig?

Marigold is hiring, but does Dennis have the chops to join this global relationship marketing platform?  CEO Wellford Dillard has three simple job interview questions for his candidate.  Listen in as Dennis explains some of his... well... unorthodox marketing experiences and tactics.  Will he land the new gig?


Marigold CEO Wellford Dillard Interviews Dennis For An Open Role (long)

Marigold CEO Wellford Dillard Interviews Dennis For An Open Role

Description: Consumers trust ads less and less, but will pay more to purchase from a trusted brand. What can marketers do to keep up with this seismic shift in consumer expectations where hyper-personalised relationships with brands are the only way forward?

Gianfranco Cuzziol

Former Group CRM and Personalisation Lead Natura & Co

Tom Peace

Managing Director at The Loyalty People

Simon Jeffs

Principal Marketing Strategist at Cheetah Digital

How is Relationship Marketing the key to converting consumers into advocates?

When it comes to creating a compelling brand voice and inspiring customer advocacy, marketers face numerous challenges. At the top of that list? How to effectively use data to create genuine, engaging content for consumers from increasingly diverse backgrounds. In this session, you’ll learn strategies and techniques to create and measure the impact of these initiatives from PR, brand and marketing experts with experience at industry giants including Starz, Toyota, the City of Los Angeles and Netflix.Key Takeaways:<ol><li>There is tangible ROI for organizations who create and nurture brands that value the diversity of their audiences.</li><li> </li><li>There are multiple ways to gather and use data - including zero party data and surveys - to inform the content creation process, and measure the impact of your initiatives.</li><li> </li><li>The best brands create an environment where creativity and authenticity have a measurable impact on communication. They also ensure all partners - internal and external - believe in the importance of the efforts, and operate accordingly.</li></ol>

Juntae Delane

Founder & Chief Strategist, Digital Delane

Ramona Wright

Founder & CEO, WrightOne Media Group

Keana McGee

Global Creative Marketing, Netflix

Liz Mclemore

Services Offering Director, CM Group

When it comes to creating a compelling brand voice and inspiring customer advocacy, marketers face numerous challenges. At the top of that list? How to effectively use data to create genuine, engaging content for consumers from increasingly diverse backgrounds. In this session, you’ll learn strategies and techniques to create and measure the impact of these initiatives from PR, brand and marketing experts with experience at industry giants including Starz, Toyota, the City of Los Angeles and Netflix.
Key Takeaways:
There is tangible ROI for organizations who create and nurture brands that value the diversity of their audiences.

There are multiple ways to gather and use data - including zero party data and surveys - to inform the content creation process, and measure the impact of your initiatives.

The best brands create an environment where creativity and authenticity have a measurable impact on communication. They also ensure all partners - internal and external - believe in the importance of the efforts, and operate accordingly.



Experts Tell All: How Industry Giants Use Data to Speak Authentically to Diverse Audiences

When Magnolia Bakery selected Sailthru as its email service provider, they were crystal clear on what they wanted. After 20 years in business, ten brick and mortar shops and a thriving ecommerce business, Magnolia Bakery needed a consolidated database to understand more about their customers. Were local shoppers placing online orders? If shoppers were buying banana pudding and cookies, should Magnolia offer a combo offer? Were paid media campaigns really attracting new customers? Join us for an informative session about how Magnolia Bakery created segmented audiences and leveraged the immediacy of A/B testing to learn more about their audiences and how they increased their conversion rate by nearly 40%. <h5>Takeaways:</h5><ol><li>Magnolia Bakery’s knowledge about shopper preferences combined with personalization has yielded a returning customer rate of 30% in the last year.</li><li>A/B testing is considered one of the brand’s most important tools for creating a continuous feedback loop with their customers.&nbsp;</li><li>The shopper data they’ve accrued in the last year is informing how Magnolia will plan their holiday campaign. Returning shoppers are more likely to buy via their owned channels. New customers are more responsive to paid media campaigns.</li></ol>

Simone Edmonds

SVP, Global Production Services, CM Group

Adam Davis

Media and Marketing Manager, Magnolia Bakery

When Magnolia Bakery selected Sailthru as its email service provider, they were crystal clear on what they wanted. After 20 years in business, ten brick and mortar shops and a thriving ecommerce business, Magnolia Bakery needed a consolidated database to understand more about their customers. Were local shoppers placing online orders? If shoppers were buying banana pudding and cookies, should Magnolia offer a combo offer? Were paid media campaigns really attracting new customers?

Join us for an informative session about how Magnolia Bakery created segmented audiences and leveraged the immediacy of A/B testing to learn more about their audiences and how they increased their conversion rate by nearly 40%.

Takeaways:
Magnolia Bakery’s knowledge about shopper preferences combined with personalization has yielded a returning customer rate of 30% in the last year.
A/B testing is considered one of the brand’s most important tools for creating a continuous feedback loop with their customers. 
The shopper data they’ve accrued in the last year is informing how Magnolia will plan their holiday campaign. Returning shoppers are more likely to buy via their owned channels. New customers are more responsive to paid media campaigns.



The Sweet Personalization Strategy That Gives Magnolia Bakery a Greater Customer Return Rate

As the importance of customer loyalty continues to grow within organizations, the need to have a consistent set of metrics is more important than ever before. Over the last 8 months, Loyalty360 has conducted qualitative interviews with its brand and supplier members, gathering insights on each organization’s metrics, dashboards, and benchmarks. Through these interviews, Loyalty360 has come to understand how brands define these metrics, which ones they are using, the ones that are most important, and details on the metrics marketers would like to have, but don’t have the ability to access.&nbsp;&nbsp;After an initial interview process, Loyalty360 confidentially surveyed 250+ brands regarding their own metrics, creating the first-ever benchmarking study for brands within and across industries. During this session, Loyalty360 will share its key findings and how the metrics can be leveraged and enhanced going forward.

Mark Johnson

CEO, Loyalty360

Tim Glomb

VP of Content, CM Group

As the importance of customer loyalty continues to grow within organizations, the need to have a consistent set of metrics is more important than ever before. Over the last 8 months, Loyalty360 has conducted qualitative interviews with its brand and supplier members, gathering insights on each organization’s metrics, dashboards, and benchmarks. Through these interviews, Loyalty360 has come to understand how brands define these metrics, which ones they are using, the ones that are most important, and details on the metrics marketers would like to have, but don’t have the ability to access. 
 
After an initial interview process, Loyalty360 confidentially surveyed 250+ brands regarding their own metrics, creating the first-ever benchmarking study for brands within and across industries. During this session, Loyalty360 will share its key findings and how the metrics can be leveraged and enhanced going forward.



Where Does Your Brand Stand: The Top Metrics and KPIs in Customer Loyalty

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Signals is CM Group's virtual video hub loaded with client case studies, conversation as well as product and solution overviews. No matter your industry or marketing needs, Signals has a video session below that will inspire you to challenge the status quo. CM Group is a leader in relationship marketing solutions that support marketers' needs across the entire customer lifecycle. From acquiring new contacts, through engagement and ultimately customer retention and brand loyalty, our portfolio includes Cheetah Digital, Sailthru, Selligent, Emma, Campaign Monitor, Liveclicker and Vuture. With over 40,000 brand clients ranging in size from Morning Brew to Starbucks, CM Group has a solution to help brands of all sizes and from all parts of the world grow their business, no matter the industry.

Finserv industries have seen some of the biggest digital transformations in recent years and consumer demands have changed the way they operate.&nbsp;Stats show that you need to adopt a customer obsessed relationship marketing strategy to survive.&nbsp;And you most likely need to change your entire customer experience. In this session we’ll explain the 4 stages of relationship marketing from acquiring new customers, understanding them as individuals, engaging them across all channels and ultimately retaining their business and fostering loyalty.