Cheetah Digital

2022 Consumer Trends Webinar - APAC

Finserv industries have seen some of the biggest digital transformations in recent years and consumer demands have changed the way they operate.&nbsp; Stats show that you need to adopt a customer obsessed relationship marketing strategy to survive.&nbsp; And you most likely need to change your entire customer experience.In this session we’ll explain the 4 stages of relationship marketing from acquiring new customers, understanding them as individuals, engaging them across all channels and ultimately retaining their business and fostering loyalty.&nbsp; We’ll show how Kiwibank is getting this process right and learning more about their target audience while engaging them, in real-time, to bring them closer to their products and offerings. Also hear from the Cheetah Digital Strategic Services team who reveals some of the common solutions our clients are using to drive their business forward.&nbsp; Understand what your peers are doing and what strategies and tactics can be implemented in your organization.This is part 1 of a 2 part series to help finserv organizations level up their customer experience and usher in a new way of doing business.

Justin Orgel

Senior Director, Global Strategic Services, Cheetah Digital 

Tim Glomb is the VP of Content and Data at CM Group where he leads multimedia content development to enable sales and marketing and client success. Tim is also the founder of Audience Sherpa, a strategic consulting firm that helps brands such as Bowtech, Health-Ade Kombucha, and Leupold & Stevens build, manage, and engage consumer databases through services such as personalized messaging and privacy compliance.

Tim Glomb

VP Content, CM Group

Finserv industries have seen some of the biggest digital transformations in recent years and consumer demands have changed the way they operate.  Stats show that you need to adopt a customer obsessed relationship marketing strategy to survive.  And you most likely need to change your entire customer experience.
In this session we’ll explain the 4 stages of relationship marketing from acquiring new customers, understanding them as individuals, engaging them across all channels and ultimately retaining their business and fostering loyalty.  We’ll show how Kiwibank is getting this process right and learning more about their target audience while engaging them, in real-time, to bring them closer to their products and offerings.

Also hear from the Cheetah Digital Strategic Services team who reveals some of the common solutions our clients are using to drive their business forward.  Understand what your peers are doing and what strategies and tactics can be implemented in your organization.
This is part 1 of a 2 part series to help finserv organizations level up their customer experience and usher in a new way of doing business.




Relationship Marketing For Finserv: How To Build Better Customer Relationships From Acquisition To Retention

Modern day consumers are no longer tied to one brand, often hopping among channels, devices, and sites while they shop in non-linear ways. In fact, nearly 40 percent of consumers now continue to switch brands.Despite this changing landscape, loyalty programs have remained largely unchanged. Traditional loyalty programs rely on increasingly outdated rewards, loyalty initiatives, and redemption strategies. To resolve this hurdle, firms need to create dynamic loyalty strategies and programs for consumers that leverage real-time interactions and customer intelligence to build lasting customer relationships.


Enterprise Loyalty: Relationship Marketing Use Case

Use Case 08 - Enterprise Loyalty

Despite changing consumer expectations with digital first transformations, customer retention still remains a big challenge while marketers find it easy to acquire new customers. As per one study, 70% of brands know it’s cheaper to retain existing customers than acquire new ones. Yet, 44% still prioritize customer acquisition over retention. This challenge has been compounded by the shifts brought about by COVID-19, forcing brands to change the way they connect with customers and provide personalized experiences without sacrificing time to market. 


Retention Marketing: Relationship Marketing Use Case

Use Case 07 - Retention Marketing

A myriad of marketing tools over the past decade have attempted to tackle the challenge of delivering hyper personalization at scale. Very few solutions have been able to deliver mass customization without manual marketing intervention. Delivering automated personalization strategies can eliminate the manual work of identifying customers and anticipating customer behavior. 


Intelligent Marketing: Relationship Marketing Use Case

Real-Time Marketing helps extend cross-channel orchestration armed with capabilities to listen and react to user signals on web, online store, or mobile app. With these insights, marketers can then decide on the next best action and trigger actions in real-time as part of their overall marketing strategy. Some of the key actions that marketers can take are personalizing the customer experience, supporting online actions via messaging, and ensuring the right incentives are in place for each user.

Real-Time Marketing helps extend cross-channel orchestration armed with capabilities to listen and react to user signals on web, online store, or mobile app. With these insights, marketers can then decide on the next best action and trigger actions in real-time as part of their overall marketing strategy. Some of the key actions that marketers can take are personalizing the customer experience, supporting online actions via messaging, and ensuring the right incentives are in place for each user.


Real-Time Marketing: Relationship Marketing Use Case

Cross-Channel Marketing technology aids marketers in becoming programmatic in how they make decisions, personalize communications, and optimize real-time interactions across channels. Artificial intelligence and machine learning automate audience segmentation and trigger cross-channel events — allowing granular context to brand messaging. Marketers now have the tools to deliver data-driven value to customers in real-time via push notifications, email, SMS, direct mail, and social ad audiences.

Cross-Channel Marketing technology aids marketers in becoming programmatic in how they make decisions, personalize communications, and optimize real-time interactions across channels. Artificial intelligence and machine learning automate audience segmentation and trigger cross-channel events — allowing granular context to brand messaging. Marketers now have the tools to deliver data-driven value to customers in real-time via push notifications, email, SMS, direct mail, and social ad audiences.


Cross-Channel Marketing: Relationship Marketing Use Case

Solutions

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Signals is Cheetah Digital's virtual video hub loaded with client case studies, conversation as well as product and solution overviews. No matter your industry or marketing needs, Signals has a video session below that will inspire you to challenge the status quo. Cheetah Digital's Customer Engagement Suite platform allows enterprise level marketers to better serve, understand and engage consumers across the entire customer lifecycle. As the world's largest independently owned relationship marketing platform, we are experts in acquiring consumer data, specifically zero-party data, and then giving marketers an easy to use platform to analyze, understand and engage them across multiple channels including email, mobile, in-app, mobile wallet and through our award winning loyalty solutions. Brands such as Starbucks, American Airlines, Bloomin' Brands and many others trust Cheetah Digital to deliver personalized experiences and derive a true customer lifetime value.

Finserv industries have seen some of the biggest digital transformations in recent years and consumer demands have changed the way they operate.&nbsp;Stats show that you need to adopt a customer obsessed relationship marketing strategy to survive.&nbsp;And you most likely need to change your entire customer experience. In this session we’ll explain the 4 stages of relationship marketing from acquiring new customers, understanding them as individuals, engaging them across all channels and ultimately retaining their business and fostering loyalty.