Omnichannel Personalization: Data, the Complex Dart for Bullseye

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This is a podcast episode titled, Omnichannel Personalization: Data, the Complex Dart for Bullseye. The summary for this episode is: <p>Personalization is at the forefront of marketers minds as they look to best engage with impact across all channels of customer engagement – data assets, strategy and execution is key to achieving this.</p><p>In this session, Cheetah Digital run a panel discussion looking at how to navigate an ever evolving data environment and how to apply this to drive enhanced value for enterprise messaging.</p><p><br></p><ul><li>Andy Gladwin, Global Senior Director – Mobile GTM – Cheetah Digital</li><li>Luke Harris, Senior Director EMEA – Cheetah Digital</li><li>Barry Nolan, Chief Strategy Officer, Swrve</li><li>Nikhil Shoorji, Managing Director Europe – Infobip</li></ul><p><br></p>

DESCRIPTION

Personalization is at the forefront of marketers minds as they look to best engage with impact across all channels of customer engagement – data assets, strategy and execution is key to achieving this.

In this session, Cheetah Digital run a panel discussion looking at how to navigate an ever evolving data environment and how to apply this to drive enhanced value for enterprise messaging.


  • Andy Gladwin, Global Senior Director – Mobile GTM – Cheetah Digital
  • Luke Harris, Senior Director EMEA – Cheetah Digital
  • Barry Nolan, Chief Strategy Officer, Swrve
  • Nikhil Shoorji, Managing Director Europe – Infobip