The Blueprint for End-to-End Customer Engagement
With a myriad of technology options available to marketers, often with overlapping or competing functionality, marketers have their work cut out to ensure personalized, seamless, and intelligent end-to-end customer engagement. In this session, industry veteran and CEO of Cheetah Digital, Sameer Kazi, will for the first time describe the reference architecture that modern marketers need to execute end-to-end customer engagement that optimizes customer lifetime value. In a world where direct-to-consumer relationships have never been so important, and digital acceleration is not an option but a necessity for B2C marketers, this is a must-see session. This blueprint will give marketers a competitive advantage that will help them power through these turbulent times.