Cheetah Digital

Use Case 01 - Value Exchange

We’re proud to announce that Cheetah Digital scored a 4/5 in the Event Triggering Critical Capability in the July 2022 Gartner Critical Capabilities for Multichannel Marketing Hubs. We believe that this is a powerful step forward in our work toward building technology that bridges the gap between data and contextual engagement, and ensures that marketers can easily and fluidly understand their customers, activate insights, and deliver personalized experiences across all channels in touch points, in real-time. We breakdown this report in our video. Hope this helps.

Tim Glomb is the VP of Content and Data at Cheetah Digital where he leads the development of multimedia content to enable sales and marketing along with client success. Tim is also the founder of Audience Sherpa, a strategic consulting firm that helps brands such as Bowtech, Health-Ade Kombucha, and Leupold & Stevens build, manage, and engage consumer databases through services such as personalized messaging and privacy compliance.


Tim Glomb

VP Content, CM Group

Product marketing expert, author, speaker, and strategist. A results driven leader with over 20 years of experience in the technology, consulting, digital marketing, retail, financial services, and travel industries. MBA from Boston University and Certified System Architect and Product Manager. Author of a chapter in the book "Social BPM" and Product Marketing Alliance Ambassador.

Patrick Tripp

SVP Product Marketing, CM Group

We’re proud to announce that Cheetah Digital scored a 4/5 in the Event Triggering Critical Capability in the July 2022 Gartner Critical Capabilities for Multichannel Marketing Hubs. We believe that this is a powerful step forward in our work toward building technology that bridges the gap between data and contextual engagement, and ensures that marketers can easily and fluidly understand their customers, activate insights, and deliver personalized experiences across all channels in touch points, in real-time.




VIDEO: Breakdown of the July 2022 Gartner Multichannel Marketing Hub MQ and Critical Capabilities Report

July 2022 Gartner Critical Capabilities for Multichannel Marketing Hubs Breakdown

Bryan Finfrock 

Director, Product Marketing at Cheetah Digital 

Cheetah Circle Exclusive: Customer Journeys Webinar On-Demand

Aussie consumers trust ads less but will pay more to purchase from a trusted brand, a new report from Cheetah Digital reveals.What can marketers do to keep up with this seismic shift in consumer expectations where hyper-personalized relationships with brands are the only way forward?Join a panel of marketing experts as we discuss:<ul><li>What Aussie consumers want and don’t want from their favorite brands</li><li>How to win customers’ hearts and minds with relationship marketing</li><li>The “sweet spot” of customer loyalty in a world without cookies</li></ul>

A data-driven marketer (29+ years), obsessed with customer loyalty, I help brands make more profitable revenue from the abundance of their existing customers.

Adam Posner

CEO and Founder, The Point of Loyalty

Passionate, confident and highly motivated Solutions Consultant focused on designing and implementing practical and leading technology solutions for enterprise businesses. My passion for tech allows me to move organisations to the forefront of the technology sector. Ensuring that the Business and IT are always aligned.

Miles Toolin

Senior Solutions Consultant, Cheetah Digital

A former media lecturer and qualified solicitor, building a fast-growing media + marketing firm is a natural extension of my 15-year career in media and publishing, having authored over 6,000 news, marketing, and advertising content across titles such as The Times (UK), Reuters, IDG, CMO & CIO Magazines. In 2022, Azadeh was admitted into the Forbes Council, an invitation-only organization for successful global entrepreneurs and business leaders.

Azadeh Williams

Managing Partner, AZK Media

A senior commercial digital & marketing leader with over 20 years experience working for blue chip brands as well as digital start-ups across an array of industries. Known for having a strong vision and challenging the status quo to deliver commercial outcomes.


Teresa Sperti

Founder and Director, Arktic Fox

Aussie consumers trust ads less but will pay more to purchase from a trusted brand, a new report from Cheetah Digital reveals.
What can marketers do to keep up with this seismic shift in consumer expectations where hyper-personalized relationships with brands are the only way forward?
Join a panel of marketing experts as we discuss:
What Aussie consumers want and don’t want from their favorite brands
How to win customers’ hearts and minds with relationship marketing
The “sweet spot” of customer loyalty in a world without cookies



2022 Consumer Trends Index Australia w/ Q&A

2022 Consumer Trends Webinar - APAC

Starbucks has built an incredibly loyal customer base by taking a more human approach to its brand experience.&nbsp;Their relationship marketing strategy is rooted deeply in personalizing every touchpoint, and across all 4 stages of the relationship marketing cycle.&nbsp;With over 60% of all Starbucks orders being completely custom, they have mastered personalization at scale and customer engagement both in-store and online.Barbara Spiering explains why your brand’s purpose must be driven by both the head and the heart, and why your technology should be seen simply as a tool that helps make every interaction with your audience more human.&nbsp;She’ll also discuss how important it is to personalize everything you do, and how critical clean data and a strong platform are to executing successfully.&nbsp;&nbsp;We also discuss the importance of zero-party data, privacy and the future of women in technology.

Starbucks has built an incredibly loyal customer base by taking a more human approach to its brand experience. Their relationship marketing strategy is rooted deeply in personalizing every touchpoint, and across all 4 stages of the relationship marketing cycle. With over 60% of all Starbucks orders being completely custom, they have mastered personalization at scale and customer engagement both in-store and online.
Barbara Spiering explains why your brand’s purpose must be driven by both the head and the heart, and why your technology should be seen simply as a tool that helps make every interaction with your audience more human. She’ll also discuss how important it is to personalize everything you do, and how critical clean data and a strong platform are to executing successfully.  
We also discuss the importance of zero-party data, privacy and the future of women in technology.


The Personalization Strategy Behind Starbucks Relationship Marketing Efforts

Latest Consumer Trends To Inform Your Loyalty & Relationship Marketing Strategy

Solutions

Thinking Caps

Book A Demo

Signals is Cheetah Digital's virtual video hub loaded with client case studies, conversation as well as product and solution overviews. No matter your industry or marketing needs, Signals has a video session below that will inspire you to challenge the status quo. Cheetah Digital's Customer Engagement Suite platform allows enterprise level marketers to better serve, understand and engage consumers across the entire customer lifecycle. As the world's largest independently owned relationship marketing platform, we are experts in acquiring consumer data, specifically zero-party data, and then giving marketers an easy to use platform to analyze, understand and engage them across multiple channels including email, mobile, in-app, mobile wallet and through our award winning loyalty solutions. Brands such as Starbucks, American Airlines, Bloomin' Brands and many others trust Cheetah Digital to deliver personalized experiences and derive a true customer lifetime value.

Signals is an award winning content series produced by Cheetah Digital. Browse tons of video on thought leadership topics, client success stories and case studies across industries such as CPG, Retail, Restaurant/QSR as well as Travel and Hospitality, Finserve, Sports and more. Come to learn, to get inspired and use our 'Takeaways' to quickly find the moments that interest you most. Also browse the 'Related Resources' on each video to discover more content to whet your appetite. Welcome to home of Relationship Marketing. We hope you find what you are looking for when it comes to strategy, tactics and the technology behind building better relationships with your audience.