Cheetah Digital

The customer value exchange should be at the core of creating compelling campaigns; marketers can deliver online experiences that build relationships with customers by directly asking for their preferences in exchange for continuous, personalized interactions with the brand. Marketers need to develop different value propositions based on the maturity of the relationship with their customers, offering relevant rewards for their participation throughout the customer lifetime.

The customer value exchange should be at the core of creating compelling campaigns; marketers can deliver online experiences that build relationships with customers by directly asking for their preferences in exchange for continuous, personalized interactions with the brand. Marketers need to develop different value propositions based on the maturity of the relationship with their customers, offering relevant rewards for their participation throughout the customer  lifetime.


Value Exchange: Relationship Marketing Use Case

When it comes to creating a compelling brand voice and inspiring customer advocacy, marketers face numerous challenges. At the top of that list? How to effectively use data to create genuine, engaging content for consumers from increasingly diverse backgrounds. In this session, you’ll learn strategies and techniques to create and measure the impact of these initiatives from PR, brand and marketing experts with experience at industry giants including Starz, Toyota, the City of Los Angeles and Netflix.Key Takeaways:<ol><li>There is tangible ROI for organizations who create and nurture brands that value the diversity of their audiences.</li><li> </li><li>There are multiple ways to gather and use data - including zero party data and surveys - to inform the content creation process, and measure the impact of your initiatives.</li><li> </li><li>The best brands create an environment where creativity and authenticity have a measurable impact on communication. They also ensure all partners - internal and external - believe in the importance of the efforts, and operate accordingly.</li></ol>

Juntae Delane

Founder & Chief Strategist, Digital Delane

Ramona Wright

Founder & CEO, WrightOne Media Group

Keana McGee

Global Creative Marketing, Netflix

Liz Mclemore

Services Offering Director, CM Group

When it comes to creating a compelling brand voice and inspiring customer advocacy, marketers face numerous challenges. At the top of that list? How to effectively use data to create genuine, engaging content for consumers from increasingly diverse backgrounds. In this session, you’ll learn strategies and techniques to create and measure the impact of these initiatives from PR, brand and marketing experts with experience at industry giants including Starz, Toyota, the City of Los Angeles and Netflix.
Key Takeaways:
There is tangible ROI for organizations who create and nurture brands that value the diversity of their audiences.

There are multiple ways to gather and use data - including zero party data and surveys - to inform the content creation process, and measure the impact of your initiatives.

The best brands create an environment where creativity and authenticity have a measurable impact on communication. They also ensure all partners - internal and external - believe in the importance of the efforts, and operate accordingly.



Experts Tell All: How Industry Giants Use Data to Speak Authentically to Diverse Audiences

When Magnolia Bakery selected Sailthru as its email service provider, they were crystal clear on what they wanted. After 20 years in business, ten brick and mortar shops and a thriving ecommerce business, Magnolia Bakery needed a consolidated database to understand more about their customers. Were local shoppers placing online orders? If shoppers were buying banana pudding and cookies, should Magnolia offer a combo offer? Were paid media campaigns really attracting new customers? Join us for an informative session about how Magnolia Bakery created segmented audiences and leveraged the immediacy of A/B testing to learn more about their audiences and how they increased their conversion rate by nearly 40%. <h5>Takeaways:</h5><ol><li>Magnolia Bakery’s knowledge about shopper preferences combined with personalization has yielded a returning customer rate of 30% in the last year.</li><li>A/B testing is considered one of the brand’s most important tools for creating a continuous feedback loop with their customers.&nbsp;</li><li>The shopper data they’ve accrued in the last year is informing how Magnolia will plan their holiday campaign. Returning shoppers are more likely to buy via their owned channels. New customers are more responsive to paid media campaigns.</li></ol>

Simone Edmonds

SVP, Global Production Services, CM Group

Adam Davis

Media and Marketing Manager, Magnolia Bakery

When Magnolia Bakery selected Sailthru as its email service provider, they were crystal clear on what they wanted. After 20 years in business, ten brick and mortar shops and a thriving ecommerce business, Magnolia Bakery needed a consolidated database to understand more about their customers. Were local shoppers placing online orders? If shoppers were buying banana pudding and cookies, should Magnolia offer a combo offer? Were paid media campaigns really attracting new customers?

Join us for an informative session about how Magnolia Bakery created segmented audiences and leveraged the immediacy of A/B testing to learn more about their audiences and how they increased their conversion rate by nearly 40%.

Takeaways:
Magnolia Bakery’s knowledge about shopper preferences combined with personalization has yielded a returning customer rate of 30% in the last year.
A/B testing is considered one of the brand’s most important tools for creating a continuous feedback loop with their customers. 
The shopper data they’ve accrued in the last year is informing how Magnolia will plan their holiday campaign. Returning shoppers are more likely to buy via their owned channels. New customers are more responsive to paid media campaigns.



The Sweet Personalization Strategy That Gives Magnolia Bakery a Greater Customer Return Rate

As the importance of customer loyalty continues to grow within organizations, the need to have a consistent set of metrics is more important than ever before. Over the last 8 months, Loyalty360 has conducted qualitative interviews with its brand and supplier members, gathering insights on each organization’s metrics, dashboards, and benchmarks. Through these interviews, Loyalty360 has come to understand how brands define these metrics, which ones they are using, the ones that are most important, and details on the metrics marketers would like to have, but don’t have the ability to access.&nbsp;&nbsp;After an initial interview process, Loyalty360 confidentially surveyed 250+ brands regarding their own metrics, creating the first-ever benchmarking study for brands within and across industries. During this session, Loyalty360 will share its key findings and how the metrics can be leveraged and enhanced going forward.

Mark Johnson

CEO, Loyalty360

Tim Glomb

VP of Content, CM Group

As the importance of customer loyalty continues to grow within organizations, the need to have a consistent set of metrics is more important than ever before. Over the last 8 months, Loyalty360 has conducted qualitative interviews with its brand and supplier members, gathering insights on each organization’s metrics, dashboards, and benchmarks. Through these interviews, Loyalty360 has come to understand how brands define these metrics, which ones they are using, the ones that are most important, and details on the metrics marketers would like to have, but don’t have the ability to access. 
 
After an initial interview process, Loyalty360 confidentially surveyed 250+ brands regarding their own metrics, creating the first-ever benchmarking study for brands within and across industries. During this session, Loyalty360 will share its key findings and how the metrics can be leveraged and enhanced going forward.



Where Does Your Brand Stand: The Top Metrics and KPIs in Customer Loyalty

When it comes to successful marketing strategies you must invest in solid technology. But what's that investment without the right people to manage it, to launch campaigns and to glean the insights from it? Katie Knight is CRO at TGI Friday's and has always been a big believer in getting the right people in place to manage technology investments and ensure you hit your goals.<h5>Takeaways:</h5><ol><li>You have great tech but no one to run it, what's the next step?</li><li>How to get executive buy in on your tech + people plans.</li><li>What insights and KPIs make the most sense for your program?</li></ol>

Katie Knight

Chief Revenue Officer, TGI Fridays

When it comes to successful marketing strategies you must invest in solid technology. But what's that investment without the right people to manage it, to launch campaigns and to glean the insights from it? Katie Knight is CRO at TGI Friday's and has always been a big believer in getting the right people in place to manage technology investments and ensure you hit your goals.
Takeaways:
You have great tech but no one to run it, what's the next step?
How to get executive buy in on your tech + people plans.
What insights and KPIs make the most sense for your program?



Why You Must Invest in People to Be Successful With Your Martech Strategy

Flaviar and Caskers are high-end spirits membership clubs and e-commerce sites with a U.S. clientele. Memberships to Flaviar can be gifted, and shoppers who join the club are treated to mini-bottles of rye, whiskey or bourbon with the option to purchase full-sized bottles. But since shipping wine and spirits can be quite complex - each state has its own rules and regulations, the challenge was to offer shoppers products available in their own state.Sign up for this session to learn more about how Flaviar and Caskers crafted automated journeys and customized content offerings based on knowing if the shopper was coming to them via search, their website or the brand’s blog. Learn how Flaviar and Caskers have increased their retention and renewal rates while reducing the amount of time that was spent crafting 50 versions of a promotional email.<h5>Takeaways:</h5><ol><li>Personalized content helps generate strong shopper engagement. Flaviar and Caskers spend a great deal of time creating different content journeys with a focus on SEO and search.</li><li>Flaviar and Caskers has reduced shopper friction with overlays that instantaneously ask shoppers about their location. This automatically updates the offering that each shopper will see.</li><li>Thanks to automation, the marketing teams are no longer creating 50 versions of the same email, thereby freeing their teams up for creating more effective and creative campaigns.</li></ol>

Tea Dežman

Head of CRM, Flaviar

Flaviar and Caskers are high-end spirits membership clubs and e-commerce sites with a U.S. clientele. Memberships to Flaviar can be gifted, and shoppers who join the club are treated to mini-bottles of rye, whiskey or bourbon with the option to purchase full-sized bottles. But since shipping wine and spirits can be quite complex - each state has its own rules and regulations, the challenge was to offer shoppers products available in their own state.
Sign up for this session to learn more about how Flaviar and Caskers crafted automated journeys and customized content offerings based on knowing if the shopper was coming to them via search, their website or the brand’s blog. Learn how Flaviar and Caskers have increased their retention and renewal rates while reducing the amount of time that was spent crafting 50 versions of a promotional email.
Takeaways:
Personalized content helps generate strong shopper engagement. Flaviar and Caskers spend a great deal of time creating different content journeys with a focus on SEO and search.
Flaviar and Caskers has reduced shopper friction with overlays that instantaneously ask shoppers about their location. This automatically updates the offering that each shopper will see.
Thanks to automation, the marketing teams are no longer creating 50 versions of the same email, thereby freeing their teams up for creating more effective and creative campaigns.



How a Whiskey Spirits Club Increased Efficiency and Customer Acquisition with Personalization

Quality Wellnessresorts offers the ultimate relaxation experience for its clients in the Netherlands. Their four resorts are cozy and calm with a focus on wellness. Quality Wellnessresorts gets a lot of first-time visitors and they turned to Selligent’s email automation platform to create a journey that would encourage these clients to keep coming back to enjoy the resorts. Since starting their six-month campaign at the beginning of January, they’ve seen an increase in repeat visitors.&nbsp;<h5>Takeaways:</h5><ol><li>76% of customers are one-timers, but with the email campaign they’re seeing a great increase in repeat visits</li><li>4 resorts across the Netherlands&nbsp;</li><li>Transitioned away from discounts and shifted to quality in resorts as well as emails</li></ol>

Ronald Spoler

Senior Digital Marketer, Quality Wellnessresorts

Tessa Groenhoff

Email Marketeer

Quality Wellnessresorts offers the ultimate relaxation experience for its clients in the Netherlands. Their four resorts are cozy and calm with a focus on wellness. Quality Wellnessresorts gets a lot of first-time visitors and they turned to Selligent’s email automation platform to create a journey that would encourage these clients to keep coming back to enjoy the resorts. Since starting their six-month campaign at the beginning of January, they’ve seen an increase in repeat visitors. 
Takeaways:
76% of customers are one-timers, but with the email campaign they’re seeing a great increase in repeat visits
4 resorts across the Netherlands 
Transitioned away from discounts and shifted to quality in resorts as well as emails



The Email Strategy That Turned First-Time Customers into Repeat Visitors at Quality Wellnessresorts

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Signals is Cheetah Digital's virtual video hub loaded with client case studies, conversation as well as product and solution overviews. No matter your industry or marketing needs, Signals has a video session below that will inspire you to challenge the status quo. Cheetah Digital's Customer Engagement Suite platform allows enterprise level marketers to better serve, understand and engage consumers across the entire customer lifecycle. As the world's largest independently owned relationship marketing platform, we are experts in acquiring consumer data, specifically zero-party data, and then giving marketers an easy to use platform to analyze, understand and engage them across multiple channels including email, mobile, in-app, mobile wallet and through our award winning loyalty solutions. Brands such as Starbucks, American Airlines, Bloomin' Brands and many others trust Cheetah Digital to deliver personalized experiences and derive a true customer lifetime value.

Finserv industries have seen some of the biggest digital transformations in recent years and consumer demands have changed the way they operate.&nbsp;Stats show that you need to adopt a customer obsessed relationship marketing strategy to survive.&nbsp;And you most likely need to change your entire customer experience. In this session we’ll explain the 4 stages of relationship marketing from acquiring new customers, understanding them as individuals, engaging them across all channels and ultimately retaining their business and fostering loyalty.

Value Exchange: Relationship Marketing Use Case

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