COBS Bread: How Community, Commitment and Technology Bake the Perfect Customer Strategy
COBS Bread is a community-focused bakery founded on values and tradition. Community and human connections are integral to their customer strategy, both in-store and online. With over 125 bakeries, their footprint is vast and their need for real-time marketing and engagement is paramount. Come listen and learn how their recent COBS Club Loyalty program with Cheetah Digital rolled out in 2021 smashing their acquisition expectations. We'll hear how the data and insights from that program are already getting them closer to the customer while shaping the products and services they offer and what the future of prediction and personalization looks for the brand.