Rise of the Ethical Consumer
Countless consumer surveys show that consumers care. Even in these times of economic flux, ethical consumer spending continues to rise, as modern consumers use their wallet to let brands know they care about its corporate footprint, stance on environmental issues, where they spend advertising dollars and political associations.
So as consumers seek to align themselves with brands who share their values, what does this mean for brands? Make sure you attend this panel session that will leave you not just educated, but inspired on how to meet the rising demands of the ethical consumer.