Episode 7  |  40:53 min  |  05.21.2021

Tips From the Experts: Cheetah Experiences — Exploring the Top 5 Programs of 2020

00:00
00:00
This is a podcast episode titled, Tips From the Experts: Cheetah Experiences — Exploring the Top 5 Programs of 2020. The summary for this episode is: <p>First- and zero-party data are the foundation of truly great, truly personalized marketing campaigns. With the right strategy in place and the right technology, brands can connect with consumers in genuine and authentic ways.&nbsp;</p><p><br></p><p>SVP of Global Experiences Nick Watson and Senior Director Product Marketing Nicholas Einstein join together to show you how to launch, grow, and optimize your zero-party data program using Cheetah Experiences. Join the session to learn why some of the world’s leading brands use Cheetah Experiences as their solution for data acquisition and activation and what makes their programs successful. You’ll also see some of the most valuable programs of the year, explore 85+ Experiences in the library, and see exactly what separates Cheetah Experiences from the pack.&nbsp;</p><p><br></p>
Takeaway 1 | 02:53 MIN
What is Cheetah Experiences?
Takeaway 2 | 01:34 MIN
Don't need to boil the ocean -- just start small when it comes to creating Experiences
Takeaway 3 | 01:19 MIN
Aeropostale's "Fit Finder" Experience epitomizes an engaging zero-party data campaign
Takeaway 4 | 00:55 MIN
Arsental Football Club's great fan Experience
Takeaway 5 | 02:08 MIN
Tip: an underlying data platform is essential to connecting all this data
Takeaway 6 | 01:38 MIN
How Haagen-Dazs is using the full CES
Takeaway 7 | 02:11 MIN
Air New Zealand's successful zero-party data campaign
Takeaway 8 | 01:29 MIN
Test! Learn! Optimize! Repeat!
Takeaway 9 | 01:27 MIN
Kraft Heinze connects with a Kraft Singles campaign
Takeaway 10 | 01:31 MIN
Kellogg's tries to understand more about their customers and preferences
Takeaway 11 | 01:00 MIN
How Manchester United is getting people in "seats" during the pandemic
Takeaway 12 | 00:46 MIN
Bud Light's new CMO -- Chief Meme Officer
Takeaway 13 | 01:02 MIN
Enfamil's great value proposition
Takeaway 14 | 01:05 MIN
How advanced do you need to be to build an Experience?
Takeaway 15 | 01:47 MIN
What's required to build an Experience?
Takeaway 16 | 02:08 MIN
How does mobile work with Cheetah Experiences?
Takeaway 17 | 01:18 MIN
What KPIs should you look at in Experiences?
Takeaway 18 | 00:48 MIN
Gamifying campaigns in Cheetah Experiences

First- and zero-party data are the foundation of truly great, truly personalized marketing campaigns. With the right strategy in place and the right technology, brands can connect with consumers in genuine and authentic ways. 


SVP of Global Experiences Nick Watson and Senior Director Product Marketing Nicholas Einstein join together to show you how to launch, grow, and optimize your zero-party data program using Cheetah Experiences. Join the session to learn why some of the world’s leading brands use Cheetah Experiences as their solution for data acquisition and activation and what makes their programs successful. You’ll also see some of the most valuable programs of the year, explore 85+ Experiences in the library, and see exactly what separates Cheetah Experiences from the pack. 


Guest Thumbnail
Nicholas Einstein
Sr Director, Product Marketing, Cheetah Digital
Guest Thumbnail
Nick Watson
SVP, Global Experiences Solutions, Cheetah Digital

More Episodes

How to Utilize Mobile Across the Entire Customer Lifecycle

Generating Insights from Data - Citizen Data Scientist

4 Critical Considerations When Talking CDPs

Zero-Party Data: Building Crucial First-Party Relationships

PULSE Podcast: Special Edition

Platform Vision for the Cheetah Customer Engagement Suite