The Metaverse, Marketing and the Future of Privacy: An Exclusive Interview with Christopher Wylie, Cambridge Analytica Whistleblower

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This is a podcast episode titled, The Metaverse, Marketing and the Future of Privacy: An Exclusive Interview with Christopher Wylie, Cambridge Analytica Whistleblower. The summary for this episode is: In this special edition of Thinking Caps, Christopher Wylie shares his thoughts on the metaverse, marketing hurdles, and the future of privacy issues. For instance, who is regulating how the metaverse is being built? Will it be a safe place for users? How about for brands? Right now software engineers are shaping what the platform will look like with little-to-no regulation ensuring people have safe places or escape routes. Historically Meta (formerly Facebook) and other social media platforms have struggled with misinformation, hate speech, and other dangerous content and actions. Will the metaverse be able to ensure the safety of its users and the brands that engage with them? Christopher Wylie is a well-known expert on this topic, having cracked open the Cambridge Analytica scandal that started a wave of outrage and legislation regarding Facebook's safety and security practices covering its users' data. Christopher also recently published the book Mindf*ck: Cambridge Analytica and the Plot to Break America. Join Cheetah Digital CMO Richard Jones as he hosts this exclusive interview with Christopher.

Key Takeaways

Session Agenda

05:11 MIN

Christopher Wylie and the Cambridge Analytica backstory

05:40 MIN

The data devices track on us & the consequences

04:04 MIN

The engineers and architects of social platforms need a building inspector

04:24 MIN

Why the metaverse needs regulation for its users

03:26 MIN

Why the data collected in the metaverse is so powerful

02:47 MIN

Zero-party data, why it's important, why personalized ad targeting isn't the problem

05:05 MIN

The burden of privacy regulation shouldn't be on the consumer

04:34 MIN

Can regulation kill revenue? What's the consequence?

02:23 MIN

Is the current privacy regulation debate missing the bigger problem?

02:56 MIN

The potential pitfall for advertisers as the metaverse grows in adoption

02:20 MIN

Brands should not ask for data that creeps out consumers

01:28 MIN

Closing thoughts and takeway recommendations

06:15 MIN

DESCRIPTION

In this special edition of Thinking Caps, Christopher Wylie shares his thoughts on the metaverse, marketing hurdles, and the future of privacy issues. For instance, who is regulating how the metaverse is being built? Will it be a safe place for users? How about for brands? Right now software engineers are shaping what the platform will look like with little-to-no regulation ensuring people have safe places or escape routes. Historically Meta (formerly Facebook) and other social media platforms have struggled with misinformation, hate speech, and other dangerous content and actions. Will the metaverse be able to ensure the safety of its users and the brands that engage with them?

Christopher Wylie is a well-known expert on this topic, having cracked open the Cambridge Analytica scandal that started a wave of outrage and legislation regarding Facebook's safety and security practices covering its users' data. Christopher also recently published the book Mindf*ck: Cambridge Analytica and the Plot to Break America. Join Cheetah Digital CMO Richard Jones as he hosts this exclusive interview with Christopher.

Today's Guests

Richard Jones

|CMO, Cheetah Digital

Richard Jones is the CMO at Cheetah Digital, where he oversees a global team that is responsible for all aspects of the brand, demand generation, digital marketing, corporate communications, and sales development. Prior to Cheetah, Richard was co-founder and CEO of the company that developed the technology that is now Cheetah Experiences.

Richard Jones on LinkedIn

Christopher Wylie

|Author, Mindf*ck: Cambridge Analytica and the Plot to Break America

Christopher is well known as the whistleblower who cracked open the Cambridge Analytica scandal that started a wave of outrage and legislation regarding Facebook's safety and security practices covering its users' data. Christopher also recently published the book Mindf*ck: Cambridge Analytica and the Plot to Break America.

Buy The Book: Mindf*ck: Cambridge Analytica and the Plot to Break America