A Blueprint for Personalization at Scale

Episode Thumbnail
00:00
00:00
This is a podcast episode titled, A Blueprint for Personalization at Scale. The summary for this episode is: <p>The true prize of modern marketing is delivering experiences that are both world-class to the consumer and that provide value to the business. Personalization is a crucial weapon in the marketer’s arsenal to achieve that goal. That’s how businesses can deliver tailored recommendations, content, offers, and experiences, across all channels and devices, along the entire customer journey. Watch this session to hear from executives that are paving the way and learn about the technology blueprint to achieve personalization success.</p>
Meet the panelists
02:41 MIN
Personalization is all about data activation
00:49 MIN
Making the customer feel they're having an experience with your brand is great personalization
01:15 MIN
#1 challenge for marketers when it comes to personalization: cultural inertia
01:47 MIN
Cultural problems can be one of the biggest things holding back companies
02:15 MIN
How Persado uses AI and ML in personalization
03:59 MIN
Shifting from product-centric to customer-centric
01:47 MIN
Kitewheel's north star is centered on the customer
00:59 MIN
Favorite examples of personalization done well
02:07 MIN
More great examples of personalization done well
03:04 MIN
The best personalization experiences from the customer perspective
03:08 MIN
Panelist advice: Don't be afraid to be a change agent
00:26 MIN
Panelist advice: Don't let things get overcomplicated
01:02 MIN

DESCRIPTION

The true prize of modern marketing is delivering experiences that are both world-class to the consumer and that provide value to the business. Personalization is a crucial weapon in the marketer’s arsenal to achieve that goal. That’s how businesses can deliver tailored recommendations, content, offers, and experiences, across all channels and devices, along the entire customer journey. Watch this session to hear from executives that are paving the way and learn about the technology blueprint to achieve personalization success.

Today's Guests

Guest Thumbnail

Mark Smith

|President, Kitewheel
Guest Thumbnail

Dan Gersacov

|Chief Commercial Officer, Focus Brands
Guest Thumbnail

Jason Heller

|President, Persado